Why is Angel’s Envy rye so expensive?

Answered by Arthur Reyes

One of the main reasons why Angel's Envy is considered expensive is because of its production process. Angel's Envy is a small-batch that is made with great attention to detail and a unique finishing process. The whiskey is initially aged in new charred oak , which is a common practice for many whiskeys. However, what sets Angel's Envy apart is its additional finishing step.

After the initial aging process, the whiskey is transferred to port barrels for further maturation. This finishing step adds complexity and unique flavor characteristics to the whiskey. However, it also requires additional time and resources. Port wine barrels are not as readily available as traditional whiskey barrels, and the process of sourcing and acquiring these barrels can increase the cost of production.

Furthermore, the finishing process itself takes time. The whiskey needs to age in the port wine barrels for a specific period to achieve the desired flavor profile. This extended aging period adds to the overall production time and cost. The longer a whiskey ages, the more evaporation occurs, resulting in a smaller yield of the final product. This can also contribute to the higher price of Angel's Envy rye.

Another factor that contributes to the higher cost is the craftsmanship involved in producing small-batch whiskey. Angel's Envy is made in limited quantities to ensure quality and attention to detail. Small-batch production requires a more hands-on approach, with each batch receiving individual care and monitoring. This level of craftsmanship and attention to detail adds value to the final product but also increases the cost of production.

Additionally, the brand itself plays a role in the pricing of Angel's Envy rye. Angel's Envy has positioned itself as a premium whiskey brand, known for its unique finishing process and high-quality . The brand's reputation and marketing efforts contribute to its perceived value, and this can be reflected in the price.

The higher cost of Angel's Envy rye can be attributed to several factors. The unique production process, including the finishing in port wine barrels, requires additional time, resources, and craftsmanship. The limited availability and extended aging period contribute to the higher production costs. Additionally, the brand's reputation and positioning as a premium whiskey further contribute to its higher price point.