Why is Clase Azul so expensive?

Answered by Matthew Yawn

Clase Azul is known for its exquisite and luxurious , and the high price tag is reflective of the craftsmanship and artistry that goes into creating each bottle. One of the main reasons why Clase Azul is so expensive is the amount of time and effort that is needed to create it.

Firstly, Clase Azul commissioned 15 Mexican artists to design a unique and intricate pattern for each bottle in their collection. These artists are renowned for their talent and their designs showcase the rich cultural heritage of Mexico. The collaboration between Clase Azul and these artists adds a significant amount of value to each bottle, as it becomes a work of art in itself.

Furthermore, the process of making Clase Azul tequila is incredibly meticulous and time-consuming. The agave plants used to make the tequila are carefully selected and harvested by hand, ensuring that only the highest quality agave is used. The hearts of the agave plants, known as piñas, are then cooked in traditional brick ovens for 72 hours. This slow cooking process allows the flavors to develop and creates a smooth and refined taste.

After the piñas are cooked, they are crushed and the is extracted. This juice is then fermented using a special strain of , which further enhances the flavor profile of the tequila. The fermentation process can take up to several days, as the tequila is carefully monitored and tested to ensure that it reaches the desired level of quality.

Once the fermentation is complete, the tequila is distilled twice in copper pot stills. This traditional method of distillation helps to remove impurities and refine the flavor even further. The distillation process is closely monitored by experienced distillers, who use their expertise to ensure that only the best quality tequila is produced.

After distillation, the tequila is aged in oak for a minimum of eight months. This aging process adds depth and complexity to the flavor, as the tequila absorbs the flavors and aromas from the wood. The longer the tequila is aged, the richer and more refined the taste becomes.

Once the tequila is aged to perfection, it is carefully bottled by hand. Each bottle is individually inspected to ensure that it meets the highest standards of quality. The attention to detail and the commitment to excellence in every step of the production process contribute to the high price of Clase Azul tequila.

In addition to the craftsmanship and artistry involved in creating Clase Azul, the brand also prides itself on using only the finest ingredients. The agave plants used to make the tequila are sourced from the highest quality agave fields in Mexico, and the used in the production process comes from a natural spring located near the distillery. These premium ingredients, combined with the meticulous production methods, result in a tequila that is truly exceptional and worthy of its high price.

Clase Azul is so expensive because it is a labor of love and a celebration of Mexican culture. The collaboration with renowned artists, the meticulous production process, and the use of premium ingredients all contribute to the luxury and exclusivity of the brand. Each bottle of Clase Azul is a masterpiece in its own right, and the price reflects the time, effort, and artistry that went into creating it.