Why is cold brew coffee so expensive?

Answered by Ian Ramirez

As an expert sommelier and brewer, I can shed some light on why cold brew tends to be more expensive compared to traditional hot brewed coffee. One of the main reasons is the amount of coffee grounds required to make the same amount of cold brew as hot coffee. When making cold brew, you typically need up to three times as much coffee grounds.

The process of making cold brew involves steeping coffee grounds in cold for an extended period of time, usually between 12 to 24 hours. This extended steeping time extracts a different flavor profile from the coffee beans compared to hot methods. The result is a smoother, less acidic, and less cup of coffee. However, due to the longer steeping time, more coffee grounds are needed to achieve the desired flavor strength.

Additionally, the higher coffee-to-water ratio in cold brew requires more beans to be used, which adds to the cost. Coffee beans are a significant expense for coffee shops and roasters, so the increased amount of grounds needed for cold brew can drive up the overall cost of production.

Furthermore, the brewing process itself can be more labor-intensive when it comes to cold brew. Since cold brew is made by steeping the coffee grounds in cold water for an extended period, it requires careful monitoring and longer processing times. This can result in increased labor costs for coffee shops and cafes, which may be reflected in the higher price of cold brew compared to hot coffee.

Another factor contributing to the higher cost of cold brew coffee is the equipment required to make it. Cold brew often requires specialized equipment such as large containers for steeping, filtration systems, and refrigeration units to store the brewed coffee. These additional investments in equipment can increase the production costs and ultimately impact the price of cold brew.

Additionally, the popularity of cold brew has surged in recent years, leading to increased demand. As with any product, when demand rises, prices tend to follow suit. This increased demand for cold brew, coupled with the unique brewing process and the need for more coffee grounds, can contribute to the higher price tag often associated with cold brew coffee.

It is important to note that while cold brew may be more expensive, it offers a distinct flavor profile and a smoother drinking experience that many coffee enthusiasts appreciate. The extra cost may be worth it for those who value the unique characteristics of cold brew coffee.

The higher cost of cold brew coffee can be attributed to several factors, including the larger amount of coffee grounds required, the labor-intensive brewing process, the specialized equipment needed, and the increased demand for this popular brewing method. Despite the higher price, many coffee lovers find the unique flavor profile and smoothness of cold brew to be well worth the investment.