As an expert sommelier and brewer, I can provide you with a detailed answer as to why Firestone beer is called 805. The name “805” holds significance and has multiple reasons behind it.
Firstly, the name “805” refers to the area code of the Central Coast of California, specifically the region where Firestone Walker Brewing Company is located. The Central Coast, including cities like Paso Robles and Santa Barbara, is known for its beautiful landscapes, vineyards, and vibrant beer culture. By naming their beer after the area code, Firestone Walker pays homage to their roots and showcases their pride in being a part of the local community.
There is another reason why the beer is called 805, and it relates to the history of the brand. In the mid-2011s, Anheuser-Busch InBev, a massive brewing conglomerate, began trademarking area codes after acquiring Goose Island in Chicago. This move sparked a trend in the industry, as breweries started to consider the value of associating their beer with a specific area code. However, when it came to Central California, Anheuser-Busch InBev did not make a move to claim the 805 area code. This opened up an opportunity for David Walker and Adam Firestone, the founders of Firestone Walker Brewing Company, to seize the chance and claim the 805 area code for themselves.
By trademarking the area code, Firestone Walker was able to establish a unique identity for their beer. The number 805 became a symbol of their commitment to crafting high-quality brews and representing the Central Coast region. It allowed them to create a sense of local pride among their customers and differentiate themselves from other breweries.
Personally, as someone who has visited the Central Coast and experienced the vibrant beer culture in the area, I find the name “805” to be quite fitting. It evokes a sense of place and reminds me of the laid-back, coastal lifestyle that is characteristic of the region. It also serves as a conversation starter, as people often ask about the significance of the number when they see it on a beer label or hear it mentioned.
Firestone beer is called 805 for multiple reasons. It pays homage to the Central Coast of California by referencing the area code of the region where Firestone Walker Brewing Company is located. Additionally, by trademarking the 805 area code, Firestone Walker was able to establish a unique identity for their beer and differentiate themselves in the competitive brewing industry. The name not only represents the pride and commitment of the brewery but also resonates with consumers who appreciate the local culture and craftsmanship associated with the Central Coast.