Why is Hibiki 17 so expensive?

Answered by Bill Hernandez

Why is Hibiki 17 so expensive? This is a question that many whisky enthusiasts and collectors have been asking. As an expert sommelier and brewer, I can shed some light on this matter.

One of the main factors contributing to the high price of Hibiki 17 is its limited availability. As mentioned earlier, Beam Suntory announced that they would have to stop selling Hibiki 17 and Hakushu 12 due to the imbalance between demand and supply. This scarcity creates a sense of exclusivity and drives up the price for those who are willing to pay a premium for a bottle.

Furthermore, the aging process of Hibiki 17 plays a significant role in its price. The whisky is matured for 17 years, which requires years of meticulous craftsmanship and patience. During the aging process, the whisky interacts with the oak , absorbing flavors and characteristics that enhance its complexity and depth. This extended maturation period adds value to the whisky, as it is seen as a symbol of quality and craftsmanship.

Another factor contributing to the high price is the reputation and demand for Hibiki 17. Over the years, this particular expression has gained a cult following and has been highly regarded by whisky connoisseurs. Its unique flavor profile, which combines notes of honey, orange, and spices, has captivated the palates of many enthusiasts. As a result, the demand for Hibiki 17 has soared, surpassing the available supply.

In addition to the limited availability and aging process, the overall cost of production also affects the price of Hibiki 17. Whisky production involves various expenses, including the sourcing of high-quality ingredients, distillation, maturation, and bottling. These costs, combined with marketing and distribution expenses, are reflected in the final price of the product.

Furthermore, the popularity of whisky as a whole has contributed to the price increase of Hibiki 17. In recent years, Japanese whisky has gained international recognition and has been praised for its exceptional quality and unique flavor profiles. As a result, the demand for Japanese whisky, including Hibiki 17, has surged, leading to higher prices due to the simple economic principle of supply and demand.

It is worth noting that the price of Hibiki 17 may vary depending on various factors such as location, retailer, and market conditions. In some regions, the scarcity and high demand for this expression may lead to even higher prices, while in others, it may be more accessible and affordable.

The high price of Hibiki 17 can be attributed to its limited availability, aging process, reputation, demand, production costs, and the overall popularity of Japanese whisky. These factors, combined with the economic principle of supply and demand, result in a premium price tag for this coveted expression.