Why is it called La Gritona?

Answered by Brandon Riddell

The name “La Gritona” is derived from the Spanish word for “The Screamer.” This intriguing name holds significance in the world of , as it represents the passion, intensity, and dedication of its creator, Melly Barajas, and her team of talented female distillers.

Melly Barajas, often referred to as the “female screamer” herself, is renowned as the most prominent female Master Distiller in Mexico. Her expertise and commitment to producing exceptional tequila have earned her a well-deserved reputation in the industry.

Now, let's delve into why this exceptional tequila brand bears the name “La Gritona.”

1. Symbolizes Boldness and Intensity: The name “La Gritona” evokes a sense of boldness and intensity, which reflects the character and flavor profile of the tequila itself. This tequila is crafted with meticulous attention to detail, resulting in a spirit that is robust, full-bodied, and vibrant.

2. Represents Breaking Barriers: In a traditionally male-dominated industry, Melly Barajas and her all-female team of tequileros have shattered stereotypes and overcome barriers. The name “La Gritona” symbolizes their determination and resilience in pursuing their passion for tequila production. It serves as a testament to their ability to challenge the status quo and succeed in a field where women were often overlooked.

3. Pays Homage to Mexican Culture: The name “La Gritona” resonates with Mexican culture, where passion and energy are deeply ingrained. This name captures the fiery spirit of Mexico and its people, mirroring the vibrant and lively atmosphere of the country. It celebrates the essence of Mexican culture and showcases the brand's dedication to crafting tequila that embodies the spirit of its homeland.

4. Emphasizes the Quality of the Tequila: The name “La Gritona” also hints at the exceptional quality of the tequila itself. It suggests that this tequila is so outstanding, it will make you want to shout with joy. By associating the brand with a powerful and evocative name, the creators highlight the superior craftsmanship and flavor profile of their product.

The name “La Gritona” represents the passion, intensity, and dedication of Master Distiller Melly Barajas and her team. It symbolizes boldness, breaking barriers, Mexican culture, and exceptional quality. This name is a reflection of the character and flavor of the tequila, capturing the essence of its creation and the spirit of its homeland.