As an expert sommelier and brewer, I have come across various bottle sizes in the alcohol industry. One interesting aspect is the recent addition of the 700mL bottle size, which has become available to US producers as of 2020. This change by the Alcohol and Tobacco Tax and Trade Bureau (TTB) has given producers more options when it comes to packaging their products. However, it is worth noting that the 700mL size is already standard in most of the world outside of the US.
When it comes to a brand as iconic and widely recognized as Jack Daniel's, it makes perfect sense for them to choose a standard bottle size. By standardizing to the 700mL size, Jack Daniel's ensures consistency and simplicity for both the producers and consumers. This means that no matter where you purchase a bottle of Jack Daniel's, whether it's in the US or abroad, you can expect the same volume.
One possible reason for Jack Daniel's decision to stick with the 700mL size could be related to their high volume and global reach. Jack Daniel's is a brand that is known and loved worldwide, and having a single, recognizable bottle size helps to solidify their brand identity. It makes it easier for consumers to identify Jack Daniel's on the shelves and associate it with a specific volume.
In addition, standardizing to a single bottle size can have practical benefits for the production and distribution process. It simplifies logistics and reduces the need for multiple bottle sizes, which can create complexities and challenges in inventory management. By focusing on a single size, Jack Daniel's can streamline their operations and ensure a more efficient supply chain.
It is also worth considering the historical context and tradition associated with Jack Daniel's. The brand has a long-standing heritage and has been producing whiskey for over 150 years. During this time, certain bottle sizes may have become synonymous with the brand and its identity. By sticking to the 700mL size, Jack Daniel's may be preserving a sense of tradition and paying homage to its history.
The decision to make Jack Daniel's bonded only in the 700mL size can be attributed to a combination of factors. From maintaining brand consistency and simplicity to streamlining operations and honoring tradition, there are several reasons why this choice may have been made. Regardless of the specific motivations, the 700mL bottle size has become a defining characteristic of Jack Daniel's and is recognized by whiskey enthusiasts around the world.