Why was Chardonnay shunned?

Answered by Charles Pate

Chardonnay, once a beloved and highly regarded grape variety, has unfortunately faced some shunning in recent years. There are several reasons why this may have occurred, and it is important to understand the context and history behind these perceptions.

One of the main reasons for Chardonnay's decline in popularity is the association with New World Chardonnays, particularly those from California. These wines have often been criticized for their overly pronounced flavors of sweet oak and creamy vanilla. This style of Chardonnay became immensely popular in the 1980s and 1990s, leading to an influx of heavily oaked and manipulated wines flooding the market. This led to a generalization and stereotype that all Chardonnays were overly rich, buttery, and lacking in finesse.

Furthermore, the rise of the ABC (Anything But Chardonnay) movement also contributed to the shunning of this grape variety. Many consumers, seeking alternatives to the heavily oaked and manipulated Chardonnays, began actively avoiding this wine in favor of other white varietals such as Sauvignon Blanc or Pinot Grigio. This movement gained momentum and further perpetuated the negative perception of Chardonnay.

Additionally, Chardonnay's decline in popularity can also be attributed to the rise of the natural wine movement. Natural wine enthusiasts often prioritize wines made with minimal intervention, including little to no oak aging. Chardonnay, with its historical association with oak aging, became less favored among this group.

However, it is important to note that the negative stereotypes and shunning of Chardonnay are incomplete and unfair. Chardonnay is an incredibly versatile grape that can produce a wide range of styles, from lean and crisp to rich and full-bodied. It is grown in numerous regions around the world, each showcasing unique characteristics and expressions of the grape.

In recent years, there has been a resurgence of interest in Chardonnay as winemakers and consumers alike rediscover its potential. Many producers have shifted their winemaking techniques to highlight the grape's natural acidity and fruit flavors, moving away from excessive oak influence. This has resulted in the production of more balanced and elegant Chardonnays that appeal to a wider audience.

As a sommelier and brewer, I have had the opportunity to taste and explore Chardonnays from various regions and styles. I have witnessed firsthand the evolution of this grape and the efforts made by winemakers to showcase its true potential. From crisp and mineral-driven Chardonnays from Chablis, to elegant and complex examples from Burgundy, to vibrant and fruit-forward expressions from cool-climate regions like Sonoma Coast, Chardonnay continues to impress and surprise me with its versatility.

The shunning of Chardonnay can be attributed to its association with heavily oaked and manipulated New World styles, the rise of the ABC movement, and the preferences of the natural wine movement. However, it is important to recognize that Chardonnay is a grape of immense potential and diversity. The negative stereotypes are unfair and incomplete, and there has been a renewed appreciation for this grape as winemakers craft more balanced and expressive wines.