The origin of the Old Fashioned cocktail in Wisconsin can be traced back to the influence of German immigrants who settled in the state. To understand the connection, we need to delve into the history of the World's Columbian Exposition of 1893, held in Chicago.
The World's Columbian Exposition was a grand event that showcased the achievements and progress of the late 19th century. It attracted millions of visitors from all over the world, including a significant number of German immigrants residing in Wisconsin. These German Wisconsinites were known for their love of beer and spirits, especially brandy.
At that time, Korbel Brother Brandy, a California-based brandy distillery, had gained popularity in the German community. They had been producing brandy since the mid-1800s and had established a reputation for quality. The World's Columbian Exposition provided an excellent opportunity for Korbel Brother Brandy to showcase its products to a wider audience.
One of the signature drinks served at the fair was the Brandy Old Fashioned, which was made using Korbel Brother Brandy. This cocktail, with its blend of brandy, sugar, bitters, and muddled fruit, captivated the German Wisconsinites who visited the exposition. They were particularly drawn to the rich and smooth flavor profile of Korbel Brother Brandy, which paired perfectly with the sweetness of the cocktail.
Upon returning to Wisconsin, these German visitors brought back their newfound love for the Brandy Old Fashioned. They began frequenting local bars and taverns, requesting this cocktail made with Korbel Brother Brandy. The popularity of the drink quickly spread, and it became synonymous with Wisconsin's drinking culture.
In Wisconsin, the Old Fashioned took on a unique twist compared to its traditional whiskey-based counterpart. Instead of using whiskey, brandy became the preferred base spirit for the cocktail. This preference for brandy was influenced by the German heritage and the impression made by Korbel Brother Brandy at the World's Columbian Exposition.
To this day, the Brandy Old Fashioned remains an iconic and beloved cocktail in Wisconsin. It is often served with a variety of accompaniments, such as muddled cherries and oranges, and topped with soda or lemon-lime soda. The drink has become a symbol of Wisconsin's drinking traditions and is deeply ingrained in the state's culture.
The origin of the Old Fashioned cocktail in Wisconsin can be attributed to the German immigrants influenced by their visit to the World's Columbian Exposition in Chicago in 1893. The impression made by Korbel Brother Brandy at the fair, and the subsequent popularity of the Brandy Old Fashioned among German Wisconsinites, solidified the drink's association with Wisconsin's drinking culture.