NFL Goes Hard Seltzer

Bud Light, the official partner of the National Football League (NFL), has long been a staple at NFL games and events. However, a new trend has emerged in the industry, and it's taking the NFL by storm – NFL .

While Bud Light is known for its traditional beer offerings, it has also ventured into the world of hard seltzers to cater to changing consumer preferences. Hard seltzer has gained immense popularity in recent years, with its light and refreshing taste appealing to a wide range of drinkers.

So, what exactly is NFL hard seltzer? It's a type of alcoholic beverage that falls under the category of flavored beverages. Unlike traditional beer, hard seltzers are made by fermenting carbonated (seltzer) with and a small amount of added sugar. This fermentation process converts the sugar into alcohol, creating a light and bubbly drink.

The appeal of hard seltzers lies in their low-calorie and low-carbohydrate content, making them a popular choice for those looking for a lighter alternative to beer. Additionally, the fruit flavors added to the seltzer enhance the taste, making it a refreshing and flavorful beverage option.

Bud Light, being a prominent player in the beer industry, recognized the growing demand for hard seltzers and decided to introduce its own NFL-themed hard seltzer. This move allows the brand to tap into the NFL's massive fan base and further solidify its partnership with the league.

With endorsement deals in place with 27 NFL franchises, Bud Light is set to make a significant impact with its NFL hard seltzer. This partnership not only benefits Bud Light by expanding its product line but also provides NFL fans with a new and exciting way to enjoy their favorite game.

The introduction of NFL hard seltzer signifies a shift in the beverage industry, as more and more brands are recognizing the potential of this emerging market. The success of hard seltzers has led to increased competition, with numerous other brands jumping on the bandwagon and introducing their own variations.

NFL hard seltzer is a new and innovative beverage option that combines the popularity of the NFL with the growing trend of hard seltzers. Bud Light, as the official beer partner of the NFL, has seized this opportunity and introduced its own NFL-themed hard seltzer. With its refreshing taste and low-calorie content, NFL hard seltzer is set to become a favorite among NFL fans and beverage enthusiasts alike.

Bud Light nfl hard seltzer 1691482138

What Is The Official Beer Of The NFL?

The official beer of the NFL is Bud Light. Bud Light has held this title since 2011, and it previously served as the league's official brewer from 1988 to 2001, alongside Budweiser. Bud Light has a long-standing partnership with the NFL, and its association with the league has made it a popular choice among football fans. It is important to note that Bud Light is not the only beer available at NFL games and events, but it holds the official designation from the league.

What Alcohol Does Hard Seltzer Have?

Hard seltzer generally contains alcohol that is produced through a fermentation process. Unlike traditional like or , hard seltzer is made using a method similar to beer. It does not contain any distilled spirits. The production process involves adding a small amount of sugar to carbonated water, also known as seltzer. This mixture is then fermented by introducing yeast. The yeast consumes the added sugars and converts them into alcohol. The result is a beverage with a low alcohol content, typically around 4-6% alcohol by volume (ABV). Hard seltzer can also be flavored with various fruits or flavors to enhance its taste.


The NFL's partnership with Bud Light as its official beer partner has been solidified until at least the 2026-27 season. However, the beer industry has been disrupted by the rise of hard seltzers, with White Claw being a prominent player in this market. Despite White Claw's success, the brand's owner, Anthony von Mandl, has set his sights on introducing a new product to the market – NFL hard seltzer. Unlike traditional vodka, this innovative beverage does not contain any distilled spirits but is instead produced through a process similar to brewing beer. By adding a little sugar to carbonated water and fermenting it with yeast, the sugars are converted into alcohol, resulting in a refreshing and low-calorie alternative to traditional alcoholic beverages. With Bud Light's endorsement deals with 27 NFL franchises, the introduction of NFL hard seltzer could further solidify the brand's position in the sports beverage market. As the popularity of hard seltzers continues to grow, it will be interesting to see how this new offering from the NFL and Bud Light will be received by consumers.

Photo of author

Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.