Monkey 47 gin is known for its hefty price tag, and there are several factors that contribute to its high cost. Let's delve into why this gin is so expensive.
1. Quality Ingredients: One of the main reasons for the high price of Monkey 47 gin is the use of premium ingredients. The distillers meticulously handpick 47 botanicals from the Black Forest region of Germany. These botanicals are carefully selected for their quality and unique flavors. The use of such a wide variety of botanicals adds complexity and depth to the gin, but it also increases the cost of production.
2. Small Batch Production: Monkey 47 is produced in small batches, which means that each batch receives individual attention and care. This attention to detail ensures consistency and high-quality standards but also increases the production costs. Small batch production allows for greater control over the entire distillation process, resulting in a superior product.
3. Distillation Process: Monkey 47 gin undergoes a complex and time-consuming distillation process. The botanicals are macerated in a mixture of molasses alcohol and spring water, which extracts their flavors and aromas. This maceration process takes several weeks, allowing the gin to develop a rich and well-balanced profile. The slow and meticulous distillation process requires precision and expertise, contributing to the higher cost.
4. Aging in Traditional Earthenware Barrels: After distillation, Monkey 47 gin is aged in traditional earthenware barrels. These barrels, made from clay, impart unique characteristics to the gin, adding depth and complexity. The aging process can take several months, further increasing the production time and cost.
5. Packaging and Presentation: Monkey 47 gin is known for its distinctive bottle design and attention to detail in packaging. The bottle is made of high-quality glass and features an intricate label, which adds to the overall aesthetic appeal. The emphasis on presentation and packaging adds to the cost of the product.
6. Limited Availability: Monkey 47 gin is produced in limited quantities, making it somewhat of a rarity. This limited availability contributes to its exclusivity and higher price. Additionally, the demand for Monkey 47 gin often exceeds the supply, leading to higher market prices.
7. Brand Reputation: Monkey 47 has established itself as a premium and sought-after gin brand. The reputation and prestige associated with the brand contribute to its higher price point. Consumers are willing to pay more for a product that is highly regarded and considered a luxury item.
Monkey 47 gin's high price can be attributed to the use of quality ingredients, small batch production, complex distillation process, aging in traditional earthenware barrels, attention to packaging and presentation, limited availability, and the brand's reputation. All these factors contribute to the exceptional quality and uniqueness of Monkey 47 gin, justifying its premium price tag.