Sassenach Spirits is owned by the Great Glen Company, which was co-founded by Scottish actor Sam Heughan and American entrepreneur Alex Norouzi. Sam Heughan is best known for his role as Jamie Fraser in the hit TV series Outlander, and he has a deep passion for Scotland and its rich heritage, including its whisky.
The idea for Sassenach Spirits was born out of Sam Heughan's love for whisky and his desire to create a brand that truly captures the essence of Scotland. He wanted to create a whisky that not only reflects the traditions and craftsmanship of Scottish distilleries but also tells a story and connects with people on a personal level.
Alex Norouzi, the co-founder and business partner of Sam Heughan, brings his entrepreneurial expertise to the table. Together, they have worked to build a brand that not only produces exceptional whisky but also has a strong commitment to sustainability and giving back to the community.
The term “Sassenach” is often used in Scotland to refer to an English person, but Sam Heughan has embraced the term and turned it into a symbol of inclusivity and unity. He wanted to create a whisky that brings people together, regardless of their background or nationality.
Sassenach Spirits offers a range of whiskies, including the Sassenach Blended Scotch Whisky and the Sassenach Reserve Limited Edition. These whiskies are crafted using traditional methods and the finest ingredients, resulting in a smooth and flavorful drinking experience.
As a sommelier and brewer, I have had the opportunity to taste and experience a wide variety of spirits and whiskies. When I first tried Sassenach whisky, I was truly impressed by the attention to detail and the quality of the product. The flavors were balanced, the aromas were inviting, and the overall drinking experience was exceptional.
What sets Sassenach Spirits apart from other whisky brands is not only the quality of their products but also their commitment to making a positive impact. The Great Glen Company, which owns Sassenach Spirits, is dedicated to supporting charitable causes and promoting sustainability. They have partnered with organizations like Bloodwise and Cahonas Scotland to raise funds for cancer research and awareness.
Sassenach Spirits is owned by the Great Glen Company, co-founded by Sam Heughan and Alex Norouzi. This brand represents a fusion of Scottish tradition, craftsmanship, and a commitment to giving back to the community. Their whiskies are a testament to their passion and dedication, offering a truly remarkable drinking experience.