MillerCoors still produces Miller Chill, but the beer will be discontinued next year. The decision to discontinue Miller Chill comes as the company focuses on other priorities and upcoming launches of new products.
Miller Chill is a lime-flavored beer that was introduced as a direct competitor to the popular Bud Light Lime. It was marketed as a refreshing and light option for beer drinkers who enjoy a hint of citrus flavor. The beer gained some attention and had a dedicated following, but it seems that MillerCoors has decided to shift its focus and resources to other products.
One of the upcoming launches that MillerCoors is prioritizing is Miller Fortune, a higher-alcohol beer. This new product is aimed at capturing a segment of the market that seeks a stronger and bolder beer experience. Miller Fortune is expected to have a higher alcohol content than traditional beers and will likely have a different flavor profile compared to Miller Chill.
The decision to discontinue Miller Chill is likely a strategic move by MillerCoors to allocate its resources and attention to these new product launches. It's not uncommon for companies to discontinue certain products in order to make room for new offerings or to shift their focus to more profitable ventures. While Miller Chill may have had its loyal fans, the company has made the decision to move in a different direction.