When did craft cocktails become a thing?
Craft cocktails became a thing in the late 1980s, as a result of the creativity and entrepreneurship of bartenders and restaurateurs who sought to recreate the atmosphere of the Prohibition-era speakeasies. These establishments were clandestine bars that operated during the 1920s when the production, sale, and consumption of alcoholic beverages were illegal in the United States.
During Prohibition, people sought out hidden places where they could enjoy a drink away from prying eyes. This created a sense of excitement and exclusivity, as patrons had to know the secret password or be familiar with the hidden entrance to gain access to these speakeasies. The cocktails served in these establishments were often made with homemade or “bathtub” spirits, as the quality and availability of alcohol were compromised during this time.
Fast forward to the late 1980s, and a revival of the speakeasy culture started to emerge. Bartenders and restaurateurs began to appreciate the craftsmanship and creativity that went into the cocktails of the Prohibition era. They realized that these classic cocktails had been overshadowed by mass-produced, low-quality drinks for too long.
Craft cocktails, also known as artisanal or mixology cocktails, are made with a great attention to detail and quality ingredients. Bartenders started experimenting with different spirits, mixers, and techniques to create unique and flavorful drinks. They embraced the use of fresh fruits, herbs, and house-made syrups and bitters to elevate the taste and presentation of their cocktails.
The craft cocktail movement gained momentum in the 1990s and early 2000s, with the rise of cocktail bars and lounges that focused on the art of mixology. These establishments placed a strong emphasis on the overall experience, from the ambiance and service to the careful crafting of each drink. Dimly lit lounges with cozy seating, bar counters adorned with an array of spirits, and bartenders dressed in classic attire became the norm in these craft cocktail establishments.
As a sommelier and brewer, I have witnessed the growth of the craft cocktail movement firsthand. I have had the pleasure of working with talented mixologists who are passionate about their craft. They have introduced me to unique flavor combinations and techniques that have elevated my appreciation for cocktails.
Craft cocktails have become more than just a drink; they are an art form. Bartenders have become like chefs, carefully selecting ingredients to create balanced and complex flavors. They have taken inspiration not only from the Prohibition era but also from various culinary traditions, incorporating techniques and ingredients from around the world.
Today, craft cocktails are widely celebrated, and the craft cocktail movement has expanded globally. There are countless cocktail competitions, festivals, and events dedicated to showcasing the creativity and skill of mixologists. The demand for craft cocktails has also led to the resurgence of small-batch and artisanal spirits, as consumers seek high-quality ingredients to replicate the experience at home.
The craft cocktail movement emerged in the late 1980s as a response to the desire to recreate the speakeasy culture of the Prohibition era. Bartenders and restaurateurs recognized the artistry and potential of cocktails and began to focus on quality ingredients and meticulous preparation. The craft cocktail movement has since grown exponentially, becoming an integral part of the culinary and beverage industry.