Faygo is currently owned by the National Beverage Corporation, a publicly traded company based in Fort Lauderdale, Florida. The National Beverage Corporation, also known as National Beverage Corp. or NBC, is a holding company that specializes in the development, production, and marketing of a wide range of beverage products. Faygo has been a part of the National Beverage Corporation since 1987 when it was acquired by the company.
Faygo's ownership history is quite interesting. The company was originally founded in 1907 by Russian immigrant brothers Ben and Perry Feigenson. They started out as bakers and used their cake frosting recipes to create the original flavors of Faygo. The name “Faygo” was actually derived from the brothers' last name, Feigenson.
For many years, Faygo remained a family-owned and operated business. However, in 1956, the Feigenson family sold a controlling interest in the company to Detroit businessman Donald Ginsberg. Under Ginsberg's leadership, Faygo continued to grow and expand its product offerings.
In 1987, Faygo was acquired by the National Beverage Corporation. This acquisition allowed Faygo to benefit from the resources and distribution network of a larger company. Despite the change in ownership, Faygo has remained true to its Detroit roots. The company still bottles its beverages at the same facility on Gratiot Avenue in Detroit that it purchased in 1935.
National Beverage Corporation is known for its diverse portfolio of beverage brands, which includes popular names like LaCroix, Shasta, and Everfresh. Faygo is one of the company's flagship brands and has a loyal following in the Midwest and other parts of the United States.
As an expert sommelier and brewer, I have had the opportunity to taste and analyze a wide variety of beverages, including Faygo. While Faygo may not be considered a high-end or artisanal product, it has its own unique charm and appeal. The flavors, many of which are based on the original cake frosting recipes, offer a nostalgic taste that can transport you back to simpler times.
Faygo is currently owned by the National Beverage Corporation, a Florida-based company. Despite the change in ownership, Faygo has remained true to its Detroit roots and continues to produce its beverages at the same facility in Detroit. The brand has a rich history and offers a diverse range of flavors that have become beloved by many.