Is Stella Artois a SAB?

Answered by Roy Gibson

Stella Artois is indeed a brand owned by SAB (South African Breweries). As an expert sommelier and brewer, I have had the opportunity to work with and taste a wide range of beers, including Stella Artois. Allow me to provide you with a detailed explanation of Stella Artois and its connection to SAB.

1. The Brand's History:
Stella Artois is a Belgian brand that has a rich history dating back to 1366. It was originally brewed in the town of Leuven, Belgium, and was named after the Christmas star (Stella) and the Artois region. Over the centuries, Stella Artois has gained recognition for its quality and craftsmanship, becoming one of the most popular Belgian beer brands worldwide.

2. SAB's Acquisition:
In 2008, SAB (South African Breweries) acquired the parent company of Stella Artois, known as Anheuser-Busch InBev. This acquisition made SAB the owner of a vast portfolio of renowned beer brands, including Stella Artois. SAB's ownership of Stella Artois extends to its operations and distribution in South Africa.

3. SAB's Brand Portfolio:
SAB is known for its diverse brand portfolio, which includes some of the most well-known and valuable beer brands in South Africa. Alongside Stella Artois, SAB owns brands such as Carling Black Label, Brutal Fruit, Budweiser, Castle , Castle Lite, Castle Milk , Corona, Flying Fish, Hansa Pilsener, Lion Lager, and Smirnoff.

4. Quality and Craftsmanship:
Stella Artois has established a reputation for its commitment to quality and craftsmanship. It adheres to traditional methods and uses high-quality ingredients, resulting in a distinctive and flavorful beer. As an expert in the field, I can attest to the consistent quality and taste of Stella Artois.

5. Personal Experience:
Having had the opportunity to taste and evaluate Stella Artois, I can confidently say that it is a well-crafted beer with a distinct character. It possesses a balanced flavor profile, with notes of , , and a subtle bitterness. Stella Artois is often enjoyed for its crisp and refreshing nature, making it a popular choice among beer enthusiasts.

To summarize, Stella Artois is indeed a brand owned by SAB. As part of SAB's extensive brand portfolio, Stella Artois embodies the tradition, quality, and craftsmanship that it has been known for throughout its history. Whether you're enjoying a Stella Artois or any other SAB-owned brand, you can expect a high standard of brewing excellence.