As an expert sommelier and brewer, I am excited to share my knowledge about Braxton Brewing Company and their partnership with Andrew Sauer to create Garage Beer Co. Let's dive into the details and answer the question: Does Braxton make garage beer?
The answer is both yes and no. Braxton Brewing Company is the parent company that has partnered with Andrew Sauer to form Garage Beer Co. While Braxton is responsible for the creation and production of the Covington lager, Garage Beer Co. focuses solely on growing its distribution, sales, and notoriety. So, Garage Beer Co. is more of a subsidiary or a marketing arm of Braxton Brewing Company.
The decision to create Garage Beer Co. shows Braxton's commitment to expanding the reach of their beloved Covington lager. By partnering with Andrew Sauer, a brand investment marketer, they are leveraging his expertise to increase distribution and sales. This move allows Braxton to focus on what they do best – brewing high-quality beer – while Garage Beer Co. takes care of the business side.
As a brewer myself, I understand the importance of finding the right partners to help grow a brand. Collaborating with someone like Andrew Sauer, who has experience in brand investment, can bring fresh perspectives and strategies to the table. It allows Braxton to tap into new markets and reach a wider audience, without losing sight of their core product – the Covington lager.
Braxton's decision to create Garage Beer Co. also reflects the changing landscape of the craft beer industry. With the increasing popularity of local brews, it's not uncommon for breweries to seek external partnerships or create subsidiary brands to handle distribution and marketing. This allows them to focus on their passion for brewing while still growing their business.
Braxton Brewing Company does make the Covington lager, but Garage Beer Co. is responsible for its distribution, sales, and notoriety. This partnership allows Braxton to leverage the expertise of Andrew Sauer and expand the reach of their beloved local brew. It's an exciting development for both Braxton and beer enthusiasts who can now enjoy the Covington lager in more locations.