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As an expert sommelier and brewer, I have had the opportunity to taste and analyze various spirits and beverages, including Campari. When it comes to Campari, the first thing that comes to mind is its distinct bitterness. This bitterness is what sets Campari apart from other liqueurs and spirits.

Upon taking a sip of Campari, you immediately notice its bitter taste, which is quite pronounced. It can be a bit surprising if you're not accustomed to bitter flavors, but it is also what makes Campari so unique. The bitterness is accompanied by a citrusy flavor, which adds a refreshing and slightly tart element to the overall taste profile.

In addition to the bitterness and citrus notes, Campari also has some spice-forward elements. You may detect hints of spices like clove and cinnamon, which add warmth and complexity to the flavor. These spice notes help balance out the bitterness and create a harmonious taste experience.

It is worth mentioning that the exact botanical ingredients and their proportions in Campari are a closely guarded secret. While some experts speculate that the bitterness comes from chinotto, a bitter citrus fruit, this has not been officially confirmed by the Campari company. Regardless, the bitterness in Campari remains a defining characteristic.

Now, let me share a personal experience that highlights the taste of Campari. I once had the opportunity to enjoy a Campari cocktail called the Negroni, which combines Campari with gin and sweet vermouth. The bitterness of the Campari was beautifully balanced by the other ingredients, creating a well-rounded and enjoyable drink. The citrusy and spicy notes of the Campari added depth and complexity to the cocktail, making it a truly memorable experience.