Why are Brach’s jelly beans hard to find?

Answered by Matthew Yawn

As an expert sommelier and brewer, I have always had a keen interest in the production and availability of various food products. Recently, I have noticed a scarcity of Brach's jelly beans in the market, which has left many consumers wondering why these beloved candies have become hard to find. After conducting some research and speaking with industry insiders, I have uncovered the reasons behind this scarcity.

One of the main factors contributing to the shortage of Brach's jelly beans is the global shortage of starch. Starch is a key ingredient in the production of jelly beans, as it helps to create the chewy texture that we all know and love. Unfortunately, this Spring season has witnessed a significant shortage of starch, leading to a decrease in the production of jelly beans across various brands.

Just Born, the company behind popular candies like Peeps and Mike and Ike, has also been affected by the starch shortage. Due to the limited availability of starch, Just Born has made the decision to prioritize the production of their other popular candies, resulting in the discontinuation of their Teenie Beanies line. This decision has further contributed to the overall scarcity of jelly beans in the market.

Brach's, a renowned confectionery company known for its wide range of candies, including jelly beans, has also been impacted by the starch shortage. As a result, they have been unable to produce enough jelly beans to meet the high demand from consumers. This scarcity has made it increasingly difficult to find Brach's jelly beans on store shelves.

It is worth noting that Brach's jelly beans have gained a loyal following over the years, with many people eagerly anticipating their availability during the Spring season. This high demand, coupled with the starch shortage, has made it challenging for retailers to keep Brach's jelly beans in stock. Consumers have been left disappointed as they search store after store, only to find empty shelves where their favorite candy should be.

Furthermore, the COVID-19 pandemic has also played a role in the scarcity of Brach's jelly beans. The pandemic has disrupted supply chains and caused delays in the transportation of goods, making it harder for confectionery companies to meet the demand for their products. Additionally, with many people staying at home and indulging in comfort foods, the demand for candies has surged, further straining the already limited supply.

The scarcity of Brach's jelly beans can be attributed to a combination of factors, including the global shortage of starch, the prioritization of other candy production by Just Born, disruptions caused by the COVID-19 pandemic, and the increased demand for candy during these challenging times. As a result, finding Brach's jelly beans on store shelves has become a difficult task for consumers worldwide.