Guinness, the iconic Irish brewery, took over Smithwick's in 1965, acquiring the brand from its founder, Walter Smithwick. This acquisition marked the beginning of a new chapter for Smithwick's, as it became a part of the Guinness family.
As both Guinness and Smithwick's were now under the same ownership, they saw an opportunity to collaborate and leverage each other's strengths. In 1966, they jointly developed and launched Smithwick's Draught Ale, a beer that would become synonymous with the Smithwick's brand. This ale was a unique offering, differentiating itself from the stout that Guinness was famous for.
The introduction of Smithwick's Draught Ale was met with great success. By 1979, the brand had reached impressive sales figures, with half a million barrels being sold annually. This growth showcased the popularity of Smithwick's and solidified its position as a beloved Irish beer.
The takeover by Guinness brought about several changes for Smithwick's. One significant change was the infusion of Guinness's expertise in brewing and marketing. Guinness, with its long-standing reputation and global reach, was able to provide valuable insights and support to help further elevate the Smithwick's brand.
Additionally, being a part of Guinness meant that Smithwick's had access to a larger distribution network, both domestically and internationally. This allowed the brand to expand its reach and introduce Smithwick's to new markets around the world.
From a personal perspective, I have had the pleasure of enjoying both Guinness and Smithwick's beers. Each has its distinct characteristics and flavors. Guinness, with its rich and creamy stout, has a unique place in the beer world. On the other hand, Smithwick's Draught Ale offers a different experience, with its smooth and malty taste.
The acquisition of Smithwick's by Guinness was a strategic move that proved to be fruitful for both brands. It allowed Smithwick's to benefit from the resources and expertise of Guinness, while Guinness was able to diversify its portfolio and expand its influence in the beer market. Today, as part of Diageo, the legacy of both Guinness and Smithwick's continues to thrive, and these beers remain beloved choices for beer enthusiasts worldwide.