As a sommelier, I have had the opportunity to taste and explore the Sauza Tequila range. The brand has a rich history and heritage in tequila production, dating back to 1873. It is known for its dedication to craftsmanship and the use of traditional production methods. Sauza Tequila offers a wide range of expressions, from Blanco to Añejo, catering to different palates and preferences.
The ownership of Sauza Tequila has had an impact on the brand's visibility and availability in the market. Being a part of the Beam Inc. portfolio meant that Sauza Tequila could benefit from the company's distribution network and marketing resources. This allowed the brand to reach a wider audience and establish a stronger presence in the spirits industry.
However, it is important to note that the ownership of Sauza Tequila has changed since its acquisition by Beam Inc. In 2014, Beam Inc. was acquired by Suntory Holdings, a Japanese beverage company, to form Beam Suntory. This merger brought together two major players in the global spirits industry and expanded the reach and influence of Sauza Tequila even further.
Being a part of the Beam Suntory portfolio has opened up new opportunities for Sauza Tequila in terms of international distribution and brand visibility. The company's global presence and resources have allowed Sauza Tequila to expand into new markets and attract a larger customer base.