Russell's Reserve whiskey is currently owned by the Campari Group, a leading global spirits company. The acquisition of Wild Turkey, which includes Russell's Reserve, took place in 2009. As an expert sommelier and brewer, I have followed the developments in the whiskey industry closely and can provide you with a detailed account of the ownership of Russell's Reserve.
In 2009, the Campari Group, known for its wide range of spirits brands, acquired Wild Turkey Distillery, which included the iconic Russell's Reserve whiskey. This acquisition was a significant move for Campari, as it allowed them to expand their portfolio and enter the American whiskey market.
Since the acquisition, Campari has shown a strong commitment to investing in Wild Turkey and Russell's Reserve. They have allocated over $300 million towards expanding the production capacity of both brands. This investment highlights Campari's dedication to maintaining and enhancing the quality and popularity of Russell's Reserve whiskey.
As a sommelier and brewer, I have had the opportunity to taste and evaluate Russell's Reserve whiskey on several occasions. The craftsmanship and attention to detail in their production process are evident in the exceptional quality of their spirits. The ownership by Campari has not only brought financial support but also a wealth of experience and resources to further elevate the brand's reputation.
It is worth noting that Campari's ownership of Russell's Reserve does not mean a departure from the brand's heritage and legacy. The master distillers and brand ambassadors, like Jimmy and Eddie Russell, who have been instrumental in shaping the identity of Russell's Reserve, continue to play active roles in the whiskey's production and promotion. This ensures that the whiskey's distinct character and craftsmanship are preserved under Campari's ownership.
Furthermore, Campari's global presence and distribution network have allowed Russell's Reserve to reach a wider audience. The brand has gained increased visibility and availability in markets around the world, making it more accessible to whiskey enthusiasts everywhere.
Russell's Reserve whiskey is currently owned by the Campari Group, a renowned spirits company. The acquisition in 2009 has provided Campari with an opportunity to invest in and expand the production capacity of both Wild Turkey and Russell's Reserve. The brand's heritage and craftsmanship remain intact under Campari's ownership, with the continued involvement of master distillers and brand ambassadors. This ownership has also facilitated the global distribution of Russell's Reserve, making it more widely available to whiskey lovers worldwide.