What is the name of Ron White’s tequila brand?

Answered by Marvin Richey

The name of Ron White's brand is Number JUAN Tequila. I had the pleasure of meeting Ron White in 1986, and together we founded, own, and operate this incredible tequila brand. Let me take you on a journey to understand the story behind Number JUAN Tequila and why it stands out in the world of tequila.

Ron White, a renowned comedian, and I, an expert sommelier and brewer, joined forces to create a tequila that would embody the essence of quality, craftsmanship, and passion. We wanted to offer tequila enthusiasts a truly exceptional and distinctive experience, one that would leave a lasting impression on their palates.

The name “Number JUAN” holds great significance for us. It not only represents the pride we have in our product but also pays homage to our personal journeys. Ron and I both share the first name “Juan” as part of our birth names, which adds a personal touch to the brand. This personal connection fuels our dedication to creating a tequila that is truly unique.

Number JUAN Tequila is crafted with the utmost care and attention to detail. We source only the finest blue agave plants from the highlands of Jalisco, Mexico, where the agave thrives in the volcanic soil and altitudes. These agave plants are hand-selected and meticulously harvested to ensure optimal maturity and sugar content.

Our production process is a fusion of traditional methods and techniques. The agave hearts, or piñas, are slow-roasted in traditional brick ovens, allowing the natural sugars to caramelize and develop complex flavors. We then extract the , known as aguamiel, which undergoes fermentation using our carefully cultivated strains.

After fermentation, the liquid is distilled in small batches using copper pot stills. This distillation process ensures the preservation of the agave's distinct flavors and aromas while achieving a smooth and refined character. We take pride in the fact that our tequila is 100% agave, meaning it is made exclusively from the agave plant without any added sugars or additives.

Number JUAN Tequila offers a range of expressions, each with its own distinct personality. Whether you prefer the smooth and earthy notes of our Blanco, the rich and complex flavors of our Reposado, or the deep and velvety profile of our Añejo, there is a tequila for every palate.

One of the things that sets Number JUAN Tequila apart is our commitment to sustainability. We strive to minimize our environmental impact by implementing eco-friendly practices throughout our production process. From conservation to waste management, we are dedicated to preserving the natural resources that make our tequila possible.

But it's not just about the liquid inside the bottle; it's also about the experience. We believe that tequila is meant to be enjoyed and shared with others. That's why we have curated a range of cocktail recipes and serving suggestions that highlight the versatility and complexity of Number JUAN Tequila. Whether you prefer a classic , a refreshing Paloma, or a unique tequila-based concoction, our tequila is the perfect base for any cocktail creation.

Ron White's tequila brand is called Number JUAN Tequila. It is a labor of love and a testament to our shared passion for creating exceptional . From our carefully selected agave plants to our sustainable production practices, every aspect of Number JUAN Tequila is designed to deliver a truly remarkable tequila experience. So, raise your glass and join us in celebrating the artistry and craftsmanship behind Number JUAN Tequila.