Why is Stella expensive?

Answered by Louis Krause

Stella Artois is known for being a premium , and there are a few reasons why it is more expensive compared to other beers. As an expert sommelier and brewer, I can shed some light on this.

1. Quality Ingredients: One of the key factors that contribute to Stella Artois being expensive is the use of high-quality ingredients. The beer is made from female Czechoslovakian , which are known for their distinct and flavorful characteristics. These hops are carefully selected to ensure the beer has a well-balanced and unique taste. Additionally, Stella Artois uses Belgian barley, which is known for its high quality and contributes to the beer's smooth and rich flavor profile.

2. Longer Maturation Process: Stella Artois takes twice as long to mature compared to other beers. This extended maturation process allows the flavors to develop fully and creates a smoother and more refined taste. The patience and attention to detail in the process result in a beer that is well worth the extra time and cost.

3. Craftsmanship and Tradition: Stella Artois has a long history and is brewed with a focus on craftsmanship and tradition. The beer is made using traditional brewing techniques that have been passed down through generations. This dedication to preserving the authenticity and heritage of the beer adds to its premium status and justifies the higher price tag.

4. Branding and Marketing: Stella Artois has positioned itself as a premium beer through its branding and marketing strategies. The slogan “reassuringly expensive” coined by Seymour, the ad agency behind the brand, reflects the idea that the higher price signifies a higher quality product. This perception has been reinforced through print ads and TV commercials, creating a sense of exclusivity and desirability around the brand.

5. Packaging and Presentation: Stella Artois pays attention to the finer details, including its packaging and presentation. The iconic chalice glassware used to serve the beer is not just for aesthetics but also enhances the drinking experience by preserving the beer's flavor and aroma. The overall packaging and presentation of Stella Artois contribute to its premium image and justify the higher price point.

It is important to note that the perception of value and the willingness to pay a higher price for a product can vary among individuals. Some beer enthusiasts are willing to invest in a premium beer like Stella Artois for its quality, craftsmanship, and unique taste. Ultimately, the higher price of Stella Artois reflects the brand's commitment to delivering a superior beer experience.