Big Deal Brewing is a brand that has been developed as a result of the marketing partnership between Labatt USA and Barstool Sports. As an expert sommelier and brewer, I have been closely following the collaboration between these two companies since its inception in 2019. Their focus has been on leveraging the popularity of the Spittin' Chiclets franchise, which has played a significant role in the development of the Big Deal Brewing brand.
Labatt USA, a subsidiary of the multinational brewing company Anheuser-Busch InBev, is the primary owner of Big Deal Brewing. Labatt USA has a long history in the brewing industry and is known for its wide range of beer brands. They have been actively involved in the marketing and distribution of Big Deal Brewing products, leveraging their expertise and resources to establish a strong presence in the market.
Barstool Sports, on the other hand, is a popular sports and entertainment media company that has a massive following, particularly among young adults. They have been instrumental in promoting the Spittin' Chiclets podcast, which focuses on hockey and has gained a loyal fanbase. Through their collaboration with Labatt USA, Barstool Sports has played a crucial role in the development of the Big Deal Brewing brand, leveraging their influence and reach to create awareness and drive sales.
The partnership between Labatt USA and Barstool Sports has been strategic and mutually beneficial. Labatt USA has gained access to Barstool Sports' extensive fanbase and has been able to target a younger demographic through the Spittin' Chiclets podcast and other Barstool Sports platforms. On the other hand, Barstool Sports has been able to expand its brand presence by associating itself with Labatt USA's well-established brewing expertise.
From a personal perspective, I have observed the impact of this collaboration in the market. As a sommelier and brewer, I often interact with beer enthusiasts and can attest to the growing popularity of Big Deal Brewing products. The association with the Spittin' Chiclets podcast has certainly helped in creating a strong brand identity and attracting fans of the show to try out the beers produced by Big Deal Brewing.
Big Deal Brewing is primarily owned by Labatt USA, a subsidiary of Anheuser-Busch InBev. However, the marketing partnership with Barstool Sports has been instrumental in the brand's development and success. Together, Labatt USA and Barstool Sports have leveraged their respective strengths to create a strong presence for Big Deal Brewing in the market.