Who owns NielsenIQ?

Answered by John Watkins

NielsenIQ is currently owned by James ‘Jim' Peck in partnership with Advent International. In March 2021, Jim and Advent International acquired the business from Nielsen. This acquisition marked a significant milestone for NielsenIQ, as it allowed the company to operate as an independent entity, separate from Nielsen.

For me, personally, this acquisition represents an exciting new chapter for NielsenIQ. As someone who has been closely involved in the and industry, I understand the importance of ownership and independence. It provides the freedom and flexibility to make strategic decisions and drive the business forward.

Jim Peck, the Executive Chairman and CEO of NielsenIQ, brings a wealth of experience and expertise to the table. Having held various leadership positions in the technology and information services sector, Jim is well-equipped to lead NielsenIQ into the future. His vision for the company aligns with the ever-evolving needs of the market, and his commitment to innovation and customer-centricity is evident.

Advent International, a global private equity firm, is known for its strategic investments and successful partnerships with companies across various industries. Their involvement in NielsenIQ signifies their confidence in the company's potential and their commitment to supporting its growth and success.

With Jim Peck at the helm and Advent International's backing, NielsenIQ is well-positioned to continue its mission of providing trusted data and insights to clients in the consumer packaged goods industry. The company's focus on helping clients make informed business decisions remains unwavering, and the ownership structure ensures that NielsenIQ can operate independently and adapt quickly to the changing market dynamics.

NielsenIQ is currently owned by Jim Peck and Advent International. This ownership structure brings together a seasoned executive and a strategic investment partner, setting the stage for NielsenIQ's continued growth and success in the industry.