Michael Jordan's tequila, Cincoro Tequila, is produced in Jalisco, Mexico. This region is renowned for its tequila production and is the only designated area where tequila can be legally made. Jalisco is located in western Mexico and is known for its rich and fertile soil, perfect for cultivating the blue agave plant, the key ingredient in tequila.
Within Jalisco, Cincoro Tequila sources its agaves from both the Highlands and Lowlands regions. These regions have distinct soil qualities that contribute to the unique flavor profiles found in the agave grown there. The Highlands, also known as the Los Altos region, is situated at higher elevations and has volcanic soil. This volcanic soil gives the agave a more mineral-rich and earthy flavor profile. On the other hand, the Lowlands, also called the Valley region, has a lower elevation and clay-rich soil. This soil imparts a more herbaceous and citrusy flavor to the agave.
By sourcing agaves from both the Highlands and Lowlands, Cincoro Tequila is able to create a blend that showcases the best characteristics of each region. The agaves are carefully selected from private farms in these areas, ensuring the highest quality and consistency in the tequila production process.
As a sommelier and brewer, I have had the opportunity to taste and analyze various tequilas from different regions. The influence of terroir on tequila is fascinating, and it's evident in the distinct flavor profiles of agaves grown in the Highlands versus the Lowlands. The agaves from the Highlands tend to have a bolder and more robust flavor, while those from the Lowlands offer a lighter and more delicate taste.
Michael Jordan's involvement in Cincoro Tequila adds an extra layer of interest to the brand. As a basketball legend, his name carries a sense of excellence and dedication. It's exciting to see athletes venture into other industries and bring their passion and drive to create exceptional products.
Michael Jordan's tequila, Cincoro Tequila, is produced in Jalisco, Mexico, specifically sourcing agaves from both the Highlands and Lowlands regions. The combination of the unique soil qualities in these areas results in a tequila with distinct flavor profiles. The involvement of Michael Jordan adds a touch of prestige and excitement to the brand, making it an intriguing choice for tequila enthusiasts and basketball fans alike.