As of 2019, New Belgium Brewing is owned by Lion, a craft beer subsidiary of Kirin Holdings Company Limited, a Japanese brewery and beverage company. This acquisition marked an important milestone in the craft beer industry, as it brought together two well-respected American craft brewers.
New Belgium Brewing, based in Colorado, has been a pioneer in the craft beer movement since its founding in 1991. Known for their flagship beer, Fat Tire Amber Ale, New Belgium quickly gained a loyal following and expanded their portfolio to include a wide range of innovative and delicious brews. They also gained recognition for their commitment to sustainability, becoming one of the first breweries to incorporate wind power into their operations.
On the other hand, Lion, based in Michigan, has a long history of brewing excellence. They have a diverse portfolio of craft beers, including well-known brands such as Bell's Brewery and Perrin Brewing Company. Lion has a deep understanding of the craft beer market and a passion for producing high-quality brews.
The decision for Lion to acquire New Belgium was undoubtedly influenced by the shared values and commitment to quality that both breweries possess. This strategic move not only allows Lion to expand its presence in the American craft beer market but also provides New Belgium with additional resources and support to continue their growth and innovation.
It's worth noting that the acquisition of New Belgium by Lion was met with mixed reactions from craft beer enthusiasts. Some were concerned about the impact of corporate ownership on New Belgium's independence and authenticity. However, both Lion and New Belgium have been vocal about their commitment to preserving the brewery's culture and maintaining their high standards of quality and sustainability.
As an expert sommelier and brewer, I have personally witnessed the effects of acquisitions in the craft beer industry. While some acquisitions have led to a decline in the quality and uniqueness of certain breweries' offerings, others have provided opportunities for growth and expansion. It ultimately depends on the approach and values of the acquiring company.
In the case of New Belgium, Lion's acquisition seems to be a positive development. Lion has a track record of supporting and nurturing its craft breweries while allowing them to maintain their individuality and creativity. By joining forces with Lion, New Belgium can tap into a larger network of resources and expertise, which can help them continue to produce exceptional beers and reach a wider audience.
The acquisition of New Belgium by Lion represents a significant moment in the craft beer industry. It brings together two great American craft brewers, each with their own unique strengths and offerings. It will be interesting to see how this partnership evolves and what exciting new beers and collaborations emerge as a result.