As an expert sommelier and brewer, I am happy to share my knowledge and insights on the ownership of the Corona brand. It is worth noting that my understanding is based on my experience and research, and the information provided is accurate to the best of my knowledge.
The Corona brand, along with its sister brand Modelo, is exclusively owned by Constellation Brands, Inc. Constellation Brands is a leading international producer and marketer of beer, wine, and spirits. They have a wide range of popular brands in their portfolio and have built a strong reputation in the alcoholic beverage industry.
I have had the opportunity to taste and appreciate Corona beers in various settings, from casual gatherings to beach parties. The brand's distinctive taste and refreshing quality have made it a popular choice among beer enthusiasts. The light and crisp flavor profile, combined with the iconic clear bottle and lime garnish, have become synonymous with the Corona experience.
Constellation Brands acquired the U.S. brand licenses for Corona and Modelo from Grupo Modelo in 2013. This acquisition allowed Constellation Brands to have complete control over the production, distribution, and marketing of these brands in the United States. It was a significant move that further solidified Constellation Brands' position in the beer market.
The ownership of the Corona brand has not been without its challenges. In recent years, the brand faced some negative publicity due to its unfortunate association with the COVID-19 pandemic. Despite this, Corona has remained a beloved and sought-after beer brand by consumers worldwide.
Constellation Brands has taken steps to address these challenges and continue to promote and expand the Corona brand. They have invested in marketing campaigns to reinforce the positive attributes of the brand and emphasize its unique taste and quality. Additionally, they have introduced new variations of Corona, such as flavored variants and low-calorie options, to cater to changing consumer preferences.
Constellation Brands, Inc. is the exclusive owner of the Corona brand in the United States. They have successfully positioned Corona as a leading beer brand, known for its refreshing taste and iconic presentation. Through strategic marketing efforts and product innovations, Constellation Brands continues to cultivate the Corona brand and maintain its popularity among beer enthusiasts.