As an expert sommelier and brewer, I can understand why some people may have concerns about supporting Jenner's 818 tequila brand. Cultural appropriation is a sensitive issue that has been highlighted in recent years, and it is important to address these concerns and have a thoughtful discussion about them.
One of the main reasons why people may choose not to support 818 tequila is the perception of cultural appropriation. Cultural appropriation occurs when elements of one culture are adopted by another culture, often without proper understanding or respect for the original culture. In this case, Jenner, who has no ties to Mexican culture, is releasing a tequila brand that seems to be capitalizing on the popularity and cultural significance of Mexican tequila. This can be seen as disrespectful and insensitive to the Mexican community.
It is important to acknowledge and respect the cultural significance of tequila in Mexican culture. Tequila is deeply rooted in Mexico's history, traditions, and craftsmanship. It is not just a beverage, but a symbol of Mexican identity and heritage. By releasing a tequila brand without any meaningful connection to Mexican culture, some argue that Jenner is trivializing and commodifying a cultural symbol for her own gain.
Furthermore, there are already numerous authentic Mexican tequila brands available in the market, many of which are crafted by Mexican producers who have generations of experience and expertise. Supporting these brands not only ensures that the cultural heritage and traditions of tequila production are preserved, but also contributes to the livelihoods of the Mexican communities involved in its production.
It is worth noting that cultural appropriation is not just about the act of borrowing from another culture, but also about power dynamics and the potential harm caused. In this case, Jenner, as a privileged celebrity, has a platform and resources to enter the tequila industry with ease, potentially overshadowing the voices and opportunities of Mexican-owned and operated tequila brands. This further perpetuates existing inequalities and reinforces a system where cultural symbols can be co-opted and exploited for profit.
While everyone has the freedom to make their own choices, it is important to consider the implications of supporting 818 tequila. By doing so, we may inadvertently contribute to the erasure of Mexican voices and the commodification of a cultural symbol. Instead, it may be more respectful and supportive to seek out authentic Mexican tequila brands, which not only honor the cultural heritage but also empower the communities involved in its production.