Heileman's Special Export beer, introduced in the mid 1930s, marked a significant upgrade in terms of its alcohol content compared to their previous flagship brew, Old Style Lager. While Old Style Lager had an alcohol by volume (ABV) of about 4%, Special Export boasted an ABV of over 6%. This increase in alcohol content not only differentiated Special Export from its predecessor but also positioned it as a stronger and more robust offering in the market.
As an expert sommelier and brewer, I can appreciate the significance of ABV in a beer. ABV refers to the percentage of alcohol in a given volume of liquid, and it plays a crucial role in defining the character and experience of a beer. A higher ABV generally results in a more intense flavor profile and a stronger alcoholic presence, which can be desirable for those seeking a bolder and more potent brew.
In the case of Heileman's Special Export, the decision to increase the ABV to over 6% was likely driven by the demand for stronger and more flavorful beers during that time. It was a period when breweries were experimenting with higher alcohol content to cater to a changing consumer palate. This shift was fueled by a growing interest in craft brewing and a desire for more complex and robust beer options.
Personally, I find that beers with a higher ABV offer a more pronounced and intricate taste experience. The elevated alcohol content often brings out richer flavors, such as caramel, toffee, and dark fruits, which can enhance the overall enjoyment of the beer. However, it is important to note that higher ABV beers should be consumed responsibly and in moderation, as their increased potency can impact the body and mind more rapidly.
To summarize, Heileman's Special Export beer boasted an ABV of over 6%, which was a significant upgrade from the 4% ABV of their previous flagship brew, Old Style Lager. This increase in alcohol content positioned Special Export as a stronger and more flavorful option, catering to the evolving tastes and preferences of beer enthusiasts during the mid 1930s.