The history of Calvert Extra Blended Whiskey dates back to 1963 when it was introduced by Seagram, one of the leading spirits companies at the time. It quickly gained popularity and became one of America's top-selling blended whiskeys. Over the years, Calvert Extra has undergone changes in ownership and is currently owned by Luxco, a renowned alcohol beverage company.
During the 1960s and 70s, Calvert Extra was marketed as “The Soft Whiskey,” highlighting its smooth character and versatility in various cocktails. This marketing strategy aimed to position Calvert Extra as a go-to choice for mixologists and whiskey enthusiasts alike. The emphasis on its smoothness made it an appealing option for those who preferred a milder whiskey flavor.
The brand's success can be attributed to several factors. First, the quality of the whiskey itself played a significant role. Calvert Extra was crafted using a blend of carefully selected grains and aged in oak barrels to develop its distinct flavor profile. The expertise and craftsmanship of the distillers ensured that each bottle of Calvert Extra delivered a consistent and enjoyable drinking experience.
Additionally, Seagram's extensive distribution network allowed Calvert Extra to reach a wide audience across the United States. The brand's availability in various markets further contributed to its popularity and eventual success. As a result, Calvert Extra became a household name and a staple in many bars and liquor cabinets.
Throughout the years, Calvert Extra has remained true to its roots while adapting to evolving consumer preferences. It has maintained its reputation as a smooth and versatile whiskey, perfect for sipping neat or mixing into cocktails. The brand has continued to innovate and introduce new expressions, catering to the changing tastes of whiskey enthusiasts.
Personally, I have had the pleasure of experiencing Calvert Extra on several occasions. Its smoothness and mellow character make it a great choice for those who are new to whiskey or prefer a more approachable flavor. I have enjoyed it both on its own and in various cocktails, finding that it blends seamlessly with other ingredients to create delightful and well-balanced drinks.
The history of Calvert Extra Blended Whiskey is one of success and adaptation. Introduced in 1963 by Seagram, it quickly became a top-selling blended whiskey thanks to its smooth character and versatility in cocktails. Today, owned by Luxco, Calvert Extra continues to be a beloved choice for whiskey enthusiasts seeking a milder and accessible option.