As an expert sommelier and brewer, I have been closely following the trends in the beverage industry, including the rise of hard seltzers. It comes as no surprise that Molson Coors has made the decision to discontinue Coors Seltzer in the US market. While the company had high hopes for launching a hard seltzer as a line extension of their popular Coors beer brand, it seems that this strategy did not yield the desired results.
In recent years, the hard seltzer market has exploded, with consumers seeking lighter and healthier alternatives to traditional alcoholic beverages. This shift in consumer preferences has led to the emergence of independent seltzer brands that have quickly gained popularity. Molson Coors recognized the potential of this market and entered the fray with Coors Seltzer.
However, it appears that Coors Seltzer failed to resonate with consumers as much as the company had hoped. In contrast, Molson Coors has seen success with their other seltzer brands, particularly Vizzy and Topo Chico. These brands have managed to capture the attention of consumers and have been met with positive reviews and sales.
From a personal standpoint, I have tried both Vizzy and Topo Chico hard seltzers and can understand why they have been successful. Vizzy offers a unique twist by incorporating antioxidant-rich fruit flavors, making it stand out from the competition. On the other hand, Topo Chico has capitalized on its brand recognition and reputation for producing quality sparkling water to create a refreshing and appealing hard seltzer.
In light of the success of Vizzy and Topo Chico, it makes sense for Molson Coors to focus their efforts on these brands and discontinue Coors Seltzer. This strategic decision allows the company to allocate more resources towards their stronger performers and further enhance their market presence in the hard seltzer category.
The discontinuation of Coors Seltzer in the US market reflects the dynamic nature of the beverage industry and Molson Coors' commitment to adapt and invest in brands that resonate with consumers. By concentrating their efforts on the red-hot Vizzy and Topo Chico hard seltzers, the company aims to capitalize on the growing demand for these products and solidify their position in the competitive hard seltzer market.