The Taste of Bartles & Jaymes Wine Coolers

Bartles & Jaymes is a beloved brand of flavored coolers and beverages that was introduced by the E & J Gallo Winery in the United States in 1985. The brand quickly gained popularity due to its unique and refreshing taste, and it became a go-to drink for many people during the 1980s.

Bartles & Jaymes wine coolers were available in a variety of fruit flavors, including strawberry, raspberry, and peach. The drinks were made by blending wine with fruit juices and carbonated , creating a sweet and fizzy that was perfect for sipping on a hot summer day.

However, Bartles & Jaymes wine coolers disappeared from store shelves after the 1980s, leaving many fans of the brand wondering what happened. The answer lies in taxes, taxes, taxes.

On New Year's Day in 1991, Congress more than quintupled the excise tax on wine from $.17 per gallon to $1.07 per gallon. This made wine blending bad business, as the tax increase made it much more expensive to produce wine coolers. As a result, many wine cooler brands, including Bartles & Jaymes, were forced to discontinue their products.

Despite its disappearance from store shelves, Bartles & Jaymes still holds a special place in the hearts of many people who remember the brand from the 1980s. Today, it is still possible to enjoy the unique taste of Bartles & Jaymes thrugh online retailers like Drizly, who offer a variety of flavors for purchase.

Bartles & Jaymes was a beloved brand of flavored wine coolers and malt beverages that gained popularity in the 1980s. However, it was forced to discontinue its products due to a significant increase in taxes on wine blending. Despite its disappearance, the brand still holds a special place in the hearts of many, and it is still possible to enjoy its unique taste today through online retailers.

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Do Bartles and Jaymes Wine Coolers Still Exist?

Bartles & Jaymes wine coolers are still available for purchase. While the brand has undergone some changes over the years, you can still enjoy their iconic flavors through retailers such as Drizly. Whether you prefer their classic flavors like Fuzzy Navel or newer offerings like Sangria, you can easily order Bartles & Jaymes wine coolers online and have them delivered straight to your door. So, if you're in the mood for a refreshing and fun beverage, Bartles & Jaymes wine coolers are still a great option to consider.

The Decline of Wine Coolers

Wine coolers went away primarily due to the increase in excise taxes on wine. On January 1, 1991, the US Congress raised the excise tax on wine from $.17/gallon to $1.07/gallon. This increase made wine blending an unprofitable business and led to the rise of alternative beverages. Additionally, the shift in consumer preferences towards more sophisticated and complex tastes, and the emergence of other trendy alcoholic beverages like craft beers and flavored , also contributed to the decline of wine coolers. With the decline in demand, many wine cooler manufacturers ceased production or shifted their focus to other products.

What Type of Alcohol is Bartles and Jaymes?

Bartles & Jaymes is a type of alcoholic beverage that falls under the category of flavored wine cooler and malt beverage. This line of beverages is produced by the E & J Gallo Winery, which is a well-known producer of wine and spirits in the United States. The line was introduced in the year 1985 and has been available in various fruit flavors since then. The beverage is made by blending wine with fruit flavors and malted barley, which gives it a unique taste and texture. The content in Bartles & Jaymes varies depending on the flavor, but it generally falls betwen 4% and 6% ABV.


Bartles & Jaymes was a popular flavored wine cooler and malt beverage line introduced by the E & J Gallo Winery in the United States in 1985. It offered a variety of fruit flavors that were enjoyed by many in the 1980s. However, due to an increase in excise taxes on wine in 1991, wine blending became bad business and ushered in the era of malternative beverages. While Bartles & Jaymes is no longer as popular as it once was, its legacy lives on as a nostalgic reminder of the 1980s and the rise of flavored alcoholic beverages. Today, fans of Bartles & Jaymes can stil enjoy their favorite flavors through online retailers like Drizly.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.