In recent years, the beverage industry has witnessed a remarkable expansion beyond the traditional realm of beer. With consumers seeking new and innovative options, the market has responded with a plethora of alternatives. From hard seltzers and canned wine to ready-to-drink (RTD) cocktails, the “beyond beer” category has quickly gained momentum and captured the attention of both industry giants and craft producers alike.
One of the key players in this space is Beyond Beer, a portfolio of alcoholic beverages that extends far beyond the traditional beer offerings. Introduced by Anheuser-Busch InBev, this diverse range of products caters to evolving consumer tastes and preferences.
Hard seltzers have experienced a meteoric rise in popularity, particularly in the United States. These refreshing, low-calorie, and fruit-infused beverages have become a go-to choice for those seeking a lighter alternative to beer. Within the Beyond Beer portfolio, brands like Bon Viv and Nutrl vodka seltzer have carved a niche for themselves in this rapidly growing market segment.
Canned wine has also found its place in the Beyond Beer lineup. With the convenience and portability of a can, wine lovers can now enjoy their favorite varietals on-the-go, without the need for a corkscrew or glassware. Babe wine, a popular choice within the Beyond Beer portfolio, offers a range of canned wines that appeal to both wine connoisseurs and casual drinkers alike.
For those who appreciate the convenience of a pre-mixed cocktail, Beyond Beer offers a variety of RTD options. Cutwater Spirits and Ritas are two notable brands within the portfolio, offering a range of classic cocktails in a ready-to-drink format. These beverages are perfect for social gatherings, outdoor events, or simply enjoying a well-crafted cocktail without the need for mixing ingredients.
But the Beyond Beer portfolio doesn't stop there. Budweiser Zero, an alcohol-free brew, caters to individuals who want to reduce their alcohol intake without compromising on taste. With only 50 calories and zero grams of sugar, Budweiser Zero provides a refreshing and full-flavored experience for those seeking a non-alcoholic alternative.
It is worth noting that while Beyond Beer encompasses a wide range of alcoholic beverages, not all beer brands are part of this portfolio. Miller Lite, for example, is a brand owned by Molson Coors, separate from Anheuser-Busch InBev.
In the world of beer, Brewmeister Snake Venom has gained recognition for its claim to be the strongest beer in the world. Brewed in Moray, Scotland, this potent brew is made from smoked, peated malt and utilizes two varieties of yeast, one typically used in beer production and the other in Champagne. Like other ultra-high strength beers, it undergoes a freezing process to remove ice crystals, resulting in a brew with an incredibly high alcohol content.
The beyond beer movement reflects the evolving preferences and demands of consumers. Whether it's the desire for lighter options, the convenience of canned beverages, or the need for alcohol-free alternatives, the market has responded with a diverse array of choices. Beyond Beer, with its range of hard seltzers, canned wine, RTD cocktails, and more, offers something for everyone, ensuring that consumers can find their preferred beverage to suit any occasion.
As the market continues to evolve, it will be intriguing to see what new and exciting offerings emerge within the beyond beer category. From innovations in flavor profiles to sustainable packaging solutions, the possibilities are endless. So, whether you're a beer enthusiast looking to explore new horizons or simply seeking a refreshing alternative, the world beyond beer awaits your discovery.
What Is The Beyond Beer?
Beyond Beer refers to a growing category of alcoholic beverages that extends beyond traditional beer offerings. It encompasses a variety of alternative options that appeal to consumers seeking different flavors, lower calorie options, and convenience. This category includes hard seltzers, canned wine, canned cocktails, and more.
Hard seltzers have gained significant popularity in the United States, where they are currently dominating the market. Brands such as Bon Viv, Nutrl, and Kombrewcha offer hard seltzers that are typically low in calories and made with sparkling water and natural flavors.
Canned wine is another segment within the Beyond Beer category. It offers the convenience of a portable, single-serve option, making it ideal for outdoor activities or on-the-go consumption. Babe wine is a notable brand in this space, offering a range of canned wines in various flavors.
Canned cocktails have also become increasingly popular. These pre-mixed alcoholic beverages are conveniently packaged in cans, making them easy to enjoy without the need for additional ingredients or mixers. Cutwater Spirits and Ritas are prominent brands that offer a variety of ready-to-drink (RTD) cocktails in cans.
Beyond Beer represents a shift in consumer preferences towards alternative alcoholic beverages that offer a wider range of flavors, convenience, and healthier options. This category continues to expand as more brands enter the market, catering to the evolving tastes and preferences of consumers.
Conclusion
Beyond Beer is a diverse and innovative category that offers a wide range of alcoholic beverages beyond traditional beer. With the growing demand for alternative options and healthier choices, Beyond Beer has gained popularity among consumers looking for refreshing and flavorful alternatives.
Within the Beyond Beer category, there are various options to cater to different preferences. Hard seltzers, such as Bon Viv and Nutrl, provide a lighter and more refreshing option with lower calorie and sugar content. Canned wine, like Babe wine, offers convenience and portability without compromising on taste. Canned cocktails from brands like Cutwater Spirits and Ritas provide the perfect ready-to-drink solution for those who want a quick and hassle-free beverage.
It is worth noting that Beyond Beer is particularly thriving in the US market, where brands like Budweiser Zero have gained popularity among those who want to cut back on alcohol consumption without sacrificing flavor and refreshment. However, it is important to mention that Miller Lite is not part of the Beyond Beer portfolio and is actually a separate brand under Molson Coors.
Lastly, Brewmeister Snake Venom deserves a mention as the strongest beer in the world. With its high alcohol content and unique brewing process, it stands out as an extreme option for beer enthusiasts seeking a bold and intense experience.
Beyond Beer offers a diverse and exciting range of options for consumers looking to explore new flavors and experience different types of alcoholic beverages. Whether it's hard seltzers, canned wine, canned cocktails, or extreme beers, Beyond Beer has something for everyone.
