You can now get cocktails to-go in the City of Chicago! This is exciting news for both establishments and consumers alike. It provides a new opportunity for bars and restaurants to generate revenue during these difficult times, and it allows customers to enjoy their favorite cocktails in the comfort of their own homes.
In order to offer cocktails to-go, it is important to adhere to the packaging requirements set forth by the city. All pre-mixed cocktails must be in sealed, tamper evident containers. This is to ensure the safety and integrity of the product, as well as to comply with regulations regarding the sale of alcohol.
When choosing the packaging for your cocktails to-go, consider using containers that are not only secure, but also aesthetically pleasing. Presentation is important, even when the drink is being consumed off-premise. Think about using high-quality bottles or containers that are well-suited for holding the cocktail and showcasing its ingredients.
It is also important to label the containers with the necessary information, such as the name of the cocktail, the ingredients, and any warnings or disclaimers required by law. This helps customers easily identify the drink they are purchasing and ensures transparency regarding the contents of the cocktail.
In addition to the packaging requirements, it is crucial to follow any other regulations or guidelines set forth by the city or state. This may include restrictions on the sale of alcohol to certain hours or limitations on the quantity of alcohol that can be sold in a single transaction. It is always a good idea to stay informed and up to date on any changes or updates to these regulations.
When offering cocktails to-go, it is important to consider the overall experience for the customer. Think about providing garnishes or other extras that can enhance the enjoyment of the drink. For example, including a slice of lemon or a sprig of mint for a mojito can add a touch of freshness and visual appeal. Small details like these can make a big difference in the customer's perception of the product and their overall satisfaction.
Marketing and promoting your cocktails to-go is also crucial for success. Utilize social media platforms, your website, and other digital channels to spread the word about your offerings. Consider creating enticing visuals or videos that showcase your cocktails and highlight their unique features. Engage with your customers online and encourage them to share their experiences with your cocktails to-go. Word of mouth can be a powerful tool in generating interest and attracting new customers.
As a sommelier and brewer, I have seen firsthand the impact that offering cocktails to-go can have on a business. During the COVID-19 pandemic, many establishments had to pivot their business models and find new ways to generate revenue. Cocktails to-go provided an opportunity to continue serving their customers and keep their doors open, even if only for takeout or delivery.
I have also witnessed the joy that customers experience when they are able to enjoy their favorite cocktails at home. It brings a sense of normalcy and allows them to indulge in a bit of luxury during these uncertain times. Cocktails to-go can be a small escape from the everyday and a way to treat oneself or celebrate a special occasion.
The legalization of cocktails to-go in the City of Chicago is a positive development for both businesses and consumers. By adhering to the packaging requirements and following any additional regulations or guidelines, establishments can safely and legally offer cocktails for takeout or delivery. It is important to consider the overall experience for the customer and to actively promote and market your offerings. Cocktails to-go can be a lifeline for businesses during challenging times and a source of enjoyment and celebration for customers. Cheers to the opportunity to bring the bar experience home!