Coors Banquet, a popular domestic lager, has seen a surge in sales tanks to its prominent product placement in the Netflix hit series “Cobra Kai.” The show, which features key characters from the original “Karate Kid” movies, has brought renewed attention to the classic beer brand.
In the show, hard-drinking karate sensei Johnny Lawrence, played by actor William Zabka, is often seen drinking Coors Banquet. This exposure has helped drive sales of the beer, with volume sales growing by over 5% after the season 3 premiere.
But what makes Coors Banquet stand out from other domestic lagers? For starters, it has a unique brightness thanks to its malt backbone, which supports fruity and subtly sweet notes that aren't commonly found in other lagers. This is balanced by lively carbonation, providing a clean and crisp finish.
Coors Banquet has also been featured in other popular TV shows, such as “Yellowstone” season 5 and “The Walking Dead.” These product placements have helped increase the brand's visibility and popularity among viewers.
Coors Banquet's appearance in “Cobra Kai” has helped bring the classic beer brand back into the spotlight. Its unique flavor profile and prominent product placement have made it a go-to choice for fans of the show and domestic lager drinkers alike.
What Beer Do They Drink In Cobra Kai?
In the popular Netflix series “Cobra Kai,” the protagonist Johnny Lawrence is seen drinking Coors Banquet beer. Coors Banquet is a classic American lager that has been brewed since 1873. It is knwn for its crisp, clean taste and is a popular choice among beer drinkers. In the show, Johnny's affinity for Coors Banquet is often shown, and it has become somewhat of a signature drink for his character. The brand has capitalized on this connection by partnering with the show and using it in their marketing campaigns. if you're a fan of “Cobra Kai” and looking to try a beer that Johnny Lawrence would approve of, Coors Banquet is a good choice.
Is Cobra Kai Sponsored By Coors Banquet?
While there is no official sponsorship deal between Cobra Kai and Coors Banquet, the brand has received prominent product placement in the Netflix series. This means that Coors Banquet was strategically placed in the show to increase brand awareness and recognition among viewers. The brand was featured in several scenes, with characters drinking the beer and prominently displaying the Coors Banquet logo. The product placement has been successful in increasing sales and driving brand recognition for Coors Banquet, similar to how Sweetwater's 420 saw a spike in sales after appearing in The Walking Dead.
Did Coors Banquet Sales Go Up After Cobra Kai?
Coors Banquet sales did go up after the release of the third season of the popular Netflix show “Cobra Kai.” According to data shared by the brand, volume sales grew by over 5% following the season 3 premiere. Coors Banquet was also featured as the official beer of “Yellowstone” season 5 and was the preferred beer of the hard-drinking karate sensei Johnny Lawrence, played by William Zabka, in “Cobra Kai.” the brand's association with popular TV shows and characters has had a positive impact on its sales.
Why Is Coors Banquet So Good?
Coors Banquet is a standout among domestic lagers due to its distinct brightness and unique flavor profile. One of the factors that sets it apart is the malt backbone, which provides a sturdy foundation for the beer's flavor. This is accompanied by subtly sweet and fruity notes, which are not typically found in other lagers. Additionally, the lively carbonation helps to provide a crisp and clean finish, making it a refreshing choice for beer drinkers. the combination of these factors makes Coors Banquet a great option for those seeking a flavorful and refreshing lager.
Conclusion
The product placement of Coors Banquet in the popular Netflix series “Cobra Kai” has had a significant impact on the brand's sales. The beer's association with the hard-drinking karate sensei Johnny Lawrence has helped to increase its visibility and appeal amng audiences. Coors Banquet's unique taste, with its fruity and subtly sweet notes, sets it apart from other domestic lagers and makes it a popular choice for fans of the show and beyond. As such, it is clear that the Cobra Kai beer connection has been a successful marketing strategy for Coors Banquet, and we can expect to see continued growth in sales and popularity as the show continues to gain in popularity.
