George Clooney did buy Casamigos. In fact, he was one of the co-founders of the company. Alongside Rande Gerber and Mike Meldman, Clooney played a pivotal role in establishing Casamigos Tequila as a prominent brand in the tequila industry. The three friends came together with a shared passion for tequila and a desire to create a tequila that they themselves would enjoy.
The story behind Casamigos is quite interesting. It all began when Clooney and Gerber, who is married to supermodel Cindy Crawford, were spending time at their neighboring houses in Mexico. They found themselves frequently indulging in tequila and were frustrated by the lack of high-quality options available in the market. This led them to embark on a journey to create their own tequila brand.
Clooney and Gerber enlisted the help of Meldman, a real estate developer and mutual friend, to bring their vision to life. They spent years exploring different distilleries in Mexico, tasting countless tequilas, and refining their own recipe. The trio was dedicated to creating a tequila that was smooth, flavorful, and could be enjoyed straight or in cocktails.
Their hard work and dedication paid off, as Casamigos Tequila gained popularity and recognition for its exceptional quality. It quickly became a favorite among tequila enthusiasts and celebrities alike. The brand's success caught the attention of spirits giant Diageo, which acquired Casamigos in 2017 for a staggering sum of $700 million. This acquisition further solidified Casamigos' position in the tequila market and allowed for its continued growth and expansion.
Personally, as a sommelier and brewer, I have had the opportunity to taste Casamigos Tequila on several occasions. I have found it to be a truly exceptional tequila, with a smooth and velvety texture that coats the palate. The flavor profile is well-balanced, offering notes of agave, caramel, vanilla, and a hint of spice. It is evident that great care and attention to detail have been put into crafting this tequila.
George Clooney did indeed buy Casamigos and played a significant role in its creation and success. The brand's commitment to producing high-quality tequila has earned it a well-deserved reputation in the industry. Whether enjoyed neat or mixed into cocktails, Casamigos Tequila is a testament to the passion and craftsmanship behind its creation.