Did they discontinue Miller64?

Answered by Arthur Reyes

As an expert sommelier and brewer, I can provide some insights into the situation regarding Miller64. It appears that MillerCoors is relaunching Miller64 with a new look and potentially some changes to its branding. However, it is important to note that I do not have direct information about the specific decision-making processes at MillerCoors, so I can only provide analysis based on available information.

Regarding the question of whether Miller64 was discontinued, it seems that MillerCoors did not completely discontinue the but rather decided to relaunch it. This relaunch suggests that MillerCoors recognized the need to update the brand and make it more appealing to health-conscious drinkers who are seeking lower-calorie light beer options.

It is not uncommon for companies to rebrand or relaunch products in order to stay relevant and meet changing consumer preferences. In the case of Miller64, it seems that MillerCoors recognized the growing demand for lighter beer options and decided to revamp the brand accordingly.

The decision to relaunch Miller64 could have been influenced by various factors. One possibility is that MillerCoors saw an opportunity to capitalize on the increasing interest in health and wellness among consumers. By positioning Miller64 as an “extra light beer,” they are attempting to emphasize its functional benefits and appeal to those who are conscious of their calorie intake.

Rebranding a product can be a complex process that involves market research, consumer insights, and strategic planning. It requires understanding the target audience and their preferences, as well as identifying the unique selling points of the product. In the case of Miller64, it seems that MillerCoors is attempting to tap into the growing market of health-conscious drinkers who are seeking lower-calorie alternatives without compromising on taste.

It is worth noting that the success of the relaunch will ultimately depend on how well the new branding and positioning resonate with consumers. With the increasing popularity of and the rise of other low-calorie options in the market, MillerCoors will need to ensure that Miller64 stands out and offers a compelling value proposition to its target audience.

While it appears that Miller64 was not completely discontinued, MillerCoors is relaunching the brand with a new look and positioning as an “extra light beer.” This decision seems to be driven by the desire to cater to health-conscious drinkers and provide them with a lower-calorie light beer option. Only time will tell if this relaunch proves successful in capturing the attention and loyalty of its target audience.