As an expert sommelier and brewer, I can confidently say that yes, people do actually buy 818 tequila. In fact, it has become incredibly popular in recent years, thanks in part to its association with supermodel Kendall Jenner and her family. But there is more to its success than just celebrity endorsement. Let's dive deeper into why people are flocking to buy 818 tequila.
1. Quality and Flavor: One of the main reasons people buy 818 tequila is because of its exceptional quality and flavor. It is made from 100% blue Weber agave, which is known for producing some of the best tequilas in the world. The agave used in 818 tequila is grown in the highlands of Jalisco, Mexico, where the volcanic soil and ideal climate contribute to its rich and complex taste.
2. Craftsmanship: 818 tequila is crafted with great care and attention to detail. The production process involves traditional methods, including slow cooking the agave in brick ovens and distilling it in copper pot stills. This meticulous craftsmanship results in a tequila that is smooth, balanced, and full of character.
3. Distinctive Packaging: Another factor that attracts consumers to buy 818 tequila is its distinctive packaging. The sleek, minimalist design of the bottles, with their bold black and white labels, exudes a sense of sophistication and luxury. The attention to detail extends to the bottle stoppers, which are made from natural cork and adorned with the brand's logo.
4. Celebrity Endorsement: While the quality of the tequila speaks for itself, it is undeniable that the association with Kendall Jenner and her family has played a significant role in boosting its popularity. The Jenner-Kardashian clan has a massive following and their endorsement of 818 tequila has undoubtedly piqued the interest of their fans.
5. Social Media Influence: In today's digital age, social media plays a crucial role in shaping consumer behavior. The Jenner family's promotion of 818 tequila on their social media platforms has created a buzz and generated a considerable amount of online hype. This exposure has undoubtedly contributed to the tequila's success and increased its visibility among potential buyers.
6. Word of Mouth: Beyond celebrity endorsements, many people have discovered 818 tequila through word of mouth recommendations. Friends, colleagues, and bartenders who have tried the tequila often share their positive experiences, leading others to seek it out for themselves. The power of personal recommendations cannot be underestimated when it comes to driving sales.
7. Premium Brand Appeal: 818 tequila has positioned itself as a premium brand, targeting consumers who are willing to pay a higher price for a superior product. The brand's marketing efforts have successfully created an image of exclusivity and luxury, appealing to those who value craftsmanship and quality in their spirits.
8. Limited Availability: Another aspect that adds to the allure of 818 tequila is its limited availability. Initially, the tequila was only available in select locations, creating a sense of scarcity and desirability. While the brand has expanded its distribution since its launch, the limited availability in the early stages contributed to the hype surrounding the product.
9. Celebrity-Owned Brands Trend: In recent years, there has been a trend of celebrities entering the spirits industry, creating their own brands and leveraging their personal brand recognition to attract consumers. This trend has undoubtedly influenced the success of 818 tequila, as consumers are often curious to try products associated with their favorite celebrities.
People do actually buy 818 tequila for a variety of reasons. Its exceptional quality, craftsmanship, distinctive packaging, and celebrity endorsement have all contributed to its popularity. Additionally, the power of social media, word of mouth recommendations, and the appeal of a premium brand have played significant roles in its success.