Do people still drink Dubonnet?

Answered by Matthew Yawn

As a sommelier and brewer, I have seen firsthand the changing trends in the industry. One such trend that has gained momentum in recent years is the rise of low-ABV . These cocktails, which offer a more moderate content, have become increasingly popular among consumers who are looking for a lighter drinking experience. And it is within this context that Dubonnet, a classic aperitif, has found a new lease of life.

Dubonnet, with its ABV of 14%, falls into the category of low-ABV cocktails. This has allowed it to separate itself from its reputation of being an aperitif enjoyed strictly by older generations. The mindful drinking trend, which focuses on moderation and conscious consumption, has played a significant role in the resurgence of Dubonnet.

People are now seeking out drinks that offer both flavor and a lower alcohol content, and Dubonnet fits the bill perfectly. Its slightly sweet and herbal flavor profile makes it an ideal base for a wide range of cocktails. It pairs well with various , such as or , and can be mixed with other ingredients like citrus juices or to create refreshing and enjoyable cocktails.

Personally, I have seen a growing interest in Dubonnet among younger consumers who are exploring the world of cocktails. Many of them are looking to experiment with different flavors and experience a more diverse range of drinks. Dubonnet, with its rich history and unique taste, provides an exciting option for those seeking something beyond the usual cocktail offerings.

Furthermore, Dubonnet's versatility extends beyond cocktails. It can also be enjoyed on its own, served over ice or even slightly chilled. Its low alcohol content makes it a great choice for those who prefer a lighter aperitif or a drink to enjoy during a leisurely afternoon. The combination of its complex flavors and moderate ABV makes Dubonnet a delightful option for those looking for a more balanced drinking experience.

In addition to its taste and versatility, the appeal of Dubonnet also lies in its heritage. With a history dating back to the mid-19th century, Dubonnet has stood the test of time and continues to be enjoyed by discerning drinkers. Its classic status adds a touch of elegance and sophistication to any occasion.

To sum up, while Dubonnet may have once been associated with older generations, it has experienced a resurgence in recent years due to the rise of low-ABV cocktails and the mindful drinking trend. Its quaffability at 14% ABV makes it an appealing option for those seeking a lighter drinking experience, and its versatile flavor profile lends itself well to a variety of cocktails and serving styles. Whether enjoyed in a classic cocktail or savored on its own, Dubonnet offers a taste of history and a refreshing alternative to higher proof spirits.