It is true that The Chainsmokers, the globally renowned electronic DJ duo, co-own JAJA Tequila. Alex Pall and Drew Taggart, the talented musicians behind The Chainsmokers, have ventured into the world of spirits and are now part of the ownership team of JAJA Tequila.
As a sommelier and brewer, I have always been fascinated by the diverse world of alcoholic beverages. Tequila, in particular, has always held a special place in my heart. Its rich history, unique production process, and captivating flavors have always intrigued me. So when I heard that The Chainsmokers had entered the tequila business, my curiosity was piqued.
JAJA Tequila is a brand that aims to bring a fresh perspective to the world of tequila. The name itself, which means “ha-ha” in Spanish, is a playful nod to the spirit's ability to bring joy and laughter to those who indulge in it. This lighthearted approach is reflected in the brand's ethos and marketing, which focuses on celebration and enjoyment.
Having had the opportunity to taste JAJA Tequila, I can confidently say that it lives up to its promise of quality and taste. The tequila is crafted using 100% blue Weber agave, which is the traditional and most highly regarded agave variety used in tequila production. This choice of agave ensures that the tequila possesses the authentic flavors and characteristics that tequila enthusiasts appreciate.
One aspect that sets JAJA Tequila apart is its production process. The agave plants used in the production are sourced from the highlands of Jalisco, Mexico, known for their ideal growing conditions. The agaves are harvested at their peak maturity, ensuring that they offer the best flavors and sugars for fermentation.
Once harvested, the agave hearts, or piñas, are roasted in traditional brick ovens for several days. This slow cooking process allows the agave to develop complex flavors and aromas. The roasted piñas are then crushed, and the juice is extracted for fermentation.
JAJA Tequila is fermented using a combination of traditional and modern techniques. The fermentation process is carefully monitored to ensure optimal flavor development. The resulting fermented agave juice, known as mosto, is then distilled in copper pot stills to further refine the flavors.
The final product, JAJA Tequila, is a testament to the craftsmanship and dedication of its makers. It exhibits a smooth and well-rounded flavor profile, with notes of sweet agave, citrus, and subtle hints of spice. Whether enjoyed neat, on the rocks, or in a cocktail, JAJA Tequila is a delightful companion for any occasion.
As a sommelier and brewer, I appreciate the attention to detail and commitment to quality that Alex Pall and Drew Taggart have brought to JAJA Tequila. Their passion for the spirit is evident in every sip, and their involvement in the brand adds a unique touch to the overall experience.
Yes, The Chainsmokers do own JAJA Tequila. Their foray into the world of spirits has resulted in a brand that brings a fresh perspective and exceptional quality to the tequila market. With their expertise in music and now spirits, The Chainsmokers continue to leave their mark on the world of entertainment and beyond.