As of my knowledge, which is based on publicly available information, Bethenny Frankel still owns the Skinnygirl brand. After selling the Skinnygirl liquor company to Beam Suntory in 2011, she cleverly retained the rights to the Skinnygirl name. This strategic move allowed her to explore and launch other products under the Skinnygirl brand.
By keeping the rights to the brand name, Bethenny ensured that she could continue to capitalize on its success and popularity. This decision has given her the freedom to expand the Skinnygirl line into various other product categories beyond just liquor.
Since the sale of the liquor company, Bethenny has introduced a wide range of Skinnygirl products, including ready-to-drink cocktails, wines, flavored waters, popcorn, salad dressings, sweeteners, and more. These products have been successful in the market and have further solidified the Skinnygirl brand as a household name.
Bethenny's ability to branch out into different product lines has been a testament to her entrepreneurial instincts and business acumen. She has been able to leverage the existing brand recognition and consumer trust associated with Skinnygirl to venture into new markets successfully.
The continued ownership of the Skinnygirl brand also allows Bethenny to maintain creative control over the brand and its future direction. She can ensure that all Skinnygirl products align with her vision and meet the expectations of her target audience.
It's worth mentioning that the success of the Skinnygirl brand can also be attributed to Bethenny's personal brand and her ability to connect with her audience. Her authenticity, relatability, and transparency have resonated with consumers, making them loyal supporters of the brand.
Based on available information, Bethenny Frankel still owns the Skinnygirl brand. By retaining the rights to the name after selling the liquor company, she has been able to expand the brand into various product categories and maintain creative control over its direction. The success of Skinnygirl is a testament to Bethenny's entrepreneurial instincts and her ability to connect with consumers.