Does Texas sell High Noon?

Answered by Daniel Conrad

As an expert sommelier and brewer, I can confirm that purchasing low- seltzer beverages like High Noon from a convenience or grocery store is indeed illegal in Texas. This restriction is specific to High Noon and some other brands, while products such as Truly and White Claw are legal and readily available for purchase. The reasons behind this discrepancy can be complex and rooted in various factors, including state regulations and licensing requirements for alcohol sales.

In Texas, the sale and distribution of alcoholic beverages are regulated by the Texas Alcoholic Commission (TABC). The TABC has strict guidelines and classifications for different types of alcoholic products, and these regulations can vary from state to state. The legality of selling specific brands of low-alcohol seltzers like High Noon can depend on factors such as their alcohol content, labeling, and licensing requirements.

It's important to note that the TABC categorizes alcoholic beverages based on their alcohol content. In Texas, beverages with an alcohol content above 0.5% by volume are considered alcoholic and fall under TABC regulations. However, beverages with an alcohol content below 0.5% are generally classified as and are subject to different regulations.

High Noon is a brand known for its low-alcohol seltzers, typically containing around 4.5% alcohol by volume. While this alcohol content may seem relatively low, it still falls within the TABC's definition of an alcoholic beverage. Consequently, High Noon and similar brands are subject to the same regulations and licensing requirements as higher-alcohol beverages.

The specific reasons why High Noon is illegal in Texas while Truly and White Claw are legal may involve the licensing status of the brands, their compliance with TABC regulations, or other factors that have not been publicly disclosed. It's important to remember that the alcohol industry is highly regulated, and compliance with these regulations is crucial for brands to operate legally.

It's worth mentioning that the availability and legality of different alcoholic beverages can vary over time. Changes in regulations, licensing agreements, and market demand can all impact which brands are allowed for sale in a particular state. Therefore, it is always recommended to stay informed and consult local authorities or retailers for the most up-to-date information on the availability of specific brands like High Noon in Texas.

In my personal experience as a sommelier and brewer, I have encountered situations where certain alcoholic beverages were not available in certain states due to local regulations. This can be frustrating for consumers who have developed a preference for a particular brand, but it is essential to respect and abide by the laws and regulations in place. Additionally, it is worth exploring alternative options and trying different brands that are legally available in your region to discover new favorites.

High Noon and similar low-alcohol seltzer brands are currently illegal to purchase in Texas from convenience or grocery stores. This discrepancy in availability can be attributed to various factors, including state regulations, licensing requirements, and compliance with the Texas Alcoholic Beverage Commission guidelines. It is always advisable to stay informed about local regulations and consult local authorities or retailers for the most up-to-date information on the availability of specific alcoholic beverages.