The Legacy of Don Julio: A Wiki Exploration

Don Julio, S.A. de C.V. is a Mexican owed and operated distiller of tequila, located in the state of Jalisco, Mexico. It is distributed in the United States by Diageo and sold worldwide. The company was founded in 1942 by Don Julio Gonzalez-Frausto Estrada and is currently owned by his family.

Don Julio produces a range of different types of tequila, including blanco, reposado, anejo and extra anejo varieties, which are aged for up to four years in oak . All of their tequilas are made using 100% blue agave and distilled twice for smoothness and flavor.

The company also produces a range of flavored tequilas, such as Don Julio Blanco Anejo Coconut Lime and Don Julio Blanco Anejo Cinnamon Spice, as well as like Margaritas, Palomas, and Sangritas that use their tequilas as a base ingredient.

In addition to its core tequila business, the company also owns La Primavera Distillery in Jalisco which produces other types of including and bacanora (a type of mezcal). It also operates several restaurants throughout Mexico that serve traditional Mexican food alongside its signature cocktails made with its own branded tequila products.

Don Julio has won numerous awards over the years for its quality products including multiple gold medals at the San Francisco World Spirits Competition since 2004. Its net worth is currently estimated at $2.5 billion dollars making it one of the most successful luxury tequila brands in the world today.

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Is Don Julio Still a Mexican-Owned Company?

Yes, Don Julio is still a Mexican-owned tequila brand. It is owned by Tequila Don Julio, Sociedad Anónima de Capital Variable, Jalisco, Mexico. The company is responsible for the production and distribution of all Don Julio tequilas worldwide. Diageo has the rights to distribute and market the brand in the United States through a licensing agreement.

Ownership of Don Julio

Don Julio is owned by Diageo, the world's leading premium drinks business. In 2018, Diageo acquired full ownership and distribution rights for Don Julio and Tres Magueyes, along with the La Primavera distillery, inventory and agave supply. This acquisition allows Diageo to make decisions across supply, marketing and innovation in order to support the continued growth of the brand.

Popularity of Don Julio Tequila

Don Julio 1942 is a uniquely popular tequila for a variety of reasons. First and foremost, it is made from 100% Blue Weber agave, which is considered to be the highest quality of agave for tequila production. This gives Don Julio 1942 its distinctively smooth taste and enjoyable flavor profile. Additionally, the brand has taken great care in crafting their spirit through traditional production methods that have been passed down through generations. This includes being twice distilled in small batches and aged in American oak barrels for a minimum of two and a half months. All of thee steps ensure that Don Julio 1942 maintains its superior quality and flavor, making it stand out among other tequilas on the market today. Moreover, the iconic bottle design features an embossed label with don Julio Gonzalez's signature – a testament to his commitment to craftsmanship – making it an attractive addition to any home bar or liquor cabinet. Finally, Don Julio 1942 is known as one of the most expensive tequilas available on the market, making it all the more desirable for those who can afford it.

Is Don Julio a Luxury Tequila?

Don Julio 1942 is certainly a high-end tequila; it is made with the finest agave and aged for a minimum of two and a half years in oak barrels. This aging process creates a unique complexity of flavors, including notes of cream, spice, and oak that set it apart from other tequilas. It is also considered to be one of the finest sipping tequilas on the market, making it ideal for special occasions or when you want to treat yourself or someone else to something truly luxurious.

Is Don Julio a Celebrity Tequila?

Yes, Don Julio 1942 is a celebrity tequila. It is an ultra-premium tequila that has been made with 100 percent Blue Agave from the Highlands of Jalisco, Mexico since 1942. The bottle's unique shape and refined taste have made it a favorite among celebrities and enthusiasts alike. Don Julio is owned by Diageo, the world's largest conglomerate, which has helped to make the brand a household name. What's more, Don Julio 1942 has become popular in many high-end bars, restaurants and nightclubs across the globe. All of these factors have contributed to its status as a celebrity tequila.


In conclusion, Don Julio is a world-renowned brand of tequila that is distributed in the United States and sold worldwide. It is owned and distributed by Diageo, who has full ownership and distribution rights for Don Julio, Tres Magueyes and La Primavera. The brand's founder, Don Julio Gonzalez, has an estimated net worth of $2.5 billion and his iconic 1942 tequila is considered to be one of the best luxury tequilas on the market. With Diageo's investment in supply, marketing and innovation, Don Julio continues to be a popular choice for those looking for an exceptional drink experience.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.