Jose Cuervo is a well-known and respected brand in the world of tequila. It is one of the largest and most influential tequila producers in the industry. To understand just how big Jose Cuervo is, we have to look at its history, production capabilities, and global reach.
History of Jose Cuervo:
Jose Cuervo has a rich and storied history that dates back over 250 years. It was founded in 1758 by Jose Antonio de Cuervo, who received the first official license to produce tequila from King Ferdinand VI of Spain. This makes Jose Cuervo the oldest active distillery in Latin America.
Production capabilities:
Jose Cuervo has a massive production capacity that allows it to meet the demand for its tequila worldwide. The heart of its production is the La Rojena distillery, located in the town of Tequila in the state of Jalisco, Mexico. La Rojena is a sprawling complex that covers over 200,000 square meters and includes distillation facilities, aging cellars, bottling lines, and more.
Jose Cuervo has perfected the art of tequila production over the years. They use only the finest blue agave plants, which are harvested by hand and cooked in traditional stone ovens. The cooked agave is then crushed and the juice is extracted for fermentation. The fermentation process takes place in large stainless steel tanks, where yeast is added to convert the sugars into alcohol. After fermentation, the tequila is double-distilled to remove impurities and create a smooth, clean spirit.
Global reach:
Jose Cuervo is a truly global brand, with distribution in over 90 countries around the world. Its tequilas can be found in bars, restaurants, and liquor stores in major cities on every continent. The brand has a strong presence in North America, particularly in the United States, where it has a significant market share.
In addition to its flagship Jose Cuervo Especial tequila, the brand offers a wide range of products to cater to different tastes and preferences. These include premium tequilas like Jose Cuervo Reserva de la Familia and Jose Cuervo Tradicional, as well as flavored variations such as Jose Cuervo Margarita Mixes.
Personal experience:
As a sommelier and brewer, I have had the opportunity to taste and experience various tequilas, including those produced by Jose Cuervo. I have found that their tequilas offer a consistent quality and flavor profile. Their Especial tequila, for example, has a smooth and slightly sweet taste with hints of caramel and agave. It works well in cocktails like margaritas or can be enjoyed neat or on the rocks.
Jose Cuervo is a major player in the tequila industry, known for its rich history, extensive production capabilities, and global reach. Its commitment to quality and craftsmanship is evident in the flavors and aromas of its tequilas. Whether you're a tequila enthusiast or just someone looking to enjoy a delicious drink, Jose Cuervo offers a range of options to suit your taste.