The Weller CYPB, or Craft Your Perfect Bourbon, is a highly sought-after release that has gained a lot of attention in recent years. With its annual release in May, bourbon enthusiasts eagerly await the opportunity to get their hands on a bottle. However, the accessibility of this bourbon, both in terms of price and availability, has become a topic of much discussion.
The suggested retail price, or MSRP, of Weller CYPB is set at $49.99. At first glance, this seems like a reasonable and affordable price for a bottle of bourbon. However, the reality is that very few people are actually able to purchase it at this price. The limited availability and high demand for Weller CYPB result in skyrocketing prices on the secondary market.
In my experience as a sommelier and bourbon enthusiast, I have come across many instances where obtaining a bottle of Weller CYPB at its MSRP is nearly impossible. The release is often met with long lines and frenzied buyers, making it challenging for the average consumer to secure a bottle at the suggested price.
One of the main reasons for this inflated secondary market price is the presence of bots, which are automated programs designed to purchase limited products online. These bots, when programmed correctly, can swoop in and purchase multiple bottles before a human even has a chance. This creates an artificial scarcity and drives up prices on the secondary market.
Another factor contributing to the high prices is the allocation system employed by many retailers. Some stores receive only a few bottles of Weller CYPB, making it a highly sought-after item. As a result, the few lucky individuals who manage to get their hands on a bottle at the suggested price often choose to sell it on the secondary market for a significant profit.
While it is frustrating for bourbon enthusiasts to see the price of Weller CYPB soar on the secondary market, it is important to remember that this is not an isolated phenomenon. Many limited-release bourbons and whiskies face similar challenges, with prices reaching well beyond their initial retail value.
The suggested retail price of Weller CYPB is $49.99. However, due to limited availability, high demand, and the presence of bots, it is highly unlikely that the average consumer will be able to purchase a bottle at this price. Instead, the secondary market prices for Weller CYPB often reach several hundred dollars. This reality has sparked ongoing discussions and debates about the accessibility and fairness of limited-release bourbon releases.