Amstel is indeed owned by Heineken. This acquisition took place in 1968, when Heineken took over the Amstel brewery. The Amstel brand has a rich history, having been founded in 1870 in Amsterdam, Netherlands. As a sommelier and brewer, I appreciate the significance of this acquisition and its impact on the brewing industry.
It is important to note that after the takeover, the brewing plant of Amstel in Amsterdam was eventually closed down in 1972. This meant that production of Amstel beer was moved to the main Heineken plant at Zoeterwoude. This consolidation of production allows for more efficient operations and distribution, ensuring that Amstel beer continues to reach consumers around the world.
Heineken, being a renowned brewery, has been able to leverage its resources and expertise to enhance the Amstel brand. They offer several beers under the Amstel name, catering to different preferences and markets. This includes the classic Amstel Lager, which is a popular choice for beer enthusiasts looking for a refreshing and flavorful brew.
As a sommelier, I have had the opportunity to taste and evaluate Amstel beers under the Heineken ownership. I must say that the quality and consistency of the Amstel brand have been maintained, if not improved. It is evident that Heineken's dedication to brewing excellence extends to their management of the Amstel brand.
The ownership of Amstel by Heineken has also allowed for greater international exposure and distribution. Heineken's global presence and distribution networks have helped Amstel reach consumers in various countries, making it a well-known and respected brand in the beer industry.
Amstel is indeed owned by Heineken. This acquisition has brought together two iconic breweries, combining their expertise and resources to further enhance the Amstel brand. The closure of the Amstel brewery in Amsterdam and the consolidation of production at the Heineken plant in Zoeterwoude has allowed for more efficient operations and distribution. As a sommelier and brewer, I appreciate the quality and consistency of Amstel beers under Heineken ownership, and I believe that this partnership has been beneficial for both brands.