As an expert sommelier and brewer, I can confirm that Breezer, the RTD (Ready-to-Drink) brand, is not discontinued. However, it is important to note that there was a previous iteration of Breezer, called Bacardi Breezer, which was phased out in the UK in 2015. This may have caused some confusion among consumers, as the new Breezer is a different product altogether.
I remember the days when Bacardi Breezer was quite popular, especially among younger drinkers. It was a fruity and refreshing alcoholic beverage that gained a loyal following. However, the brand decided to discontinue Bacardi Breezer in the UK, possibly due to changing consumer preferences or a desire to focus on other products.
Fast forward to the present, Bacardi has introduced a new RTD called Breezer. This new Breezer is not a revival or rebranding of the original Bacardi Breezer, but rather a completely different product. It is worth mentioning that the original Bacardi Breezer was a mix of Bacardi rum and fruit flavors, while the new Breezer has a different formulation.
The new Breezer is marketed as a refreshing and convenient alcoholic beverage, perfect for those on-the-go moments or casual gatherings. It comes in a range of flavors, with fruity and tropical options being particularly popular. The RTD nature of Breezer means that it is pre-mixed and ready to drink, making it a convenient choice for those who prefer not to spend time mixing their own cocktails.
I have personally tried the new Breezer and found it to be a pleasant and enjoyable drink. The flavors are vibrant and the balance of sweetness and alcohol is well-executed. It is a great option for those who want a refreshing and fruity drink without the hassle of mixing ingredients themselves.
Breezer, the RTD brand, is not discontinued. While the original Bacardi Breezer is no longer available in the UK, the new Breezer offers a different experience with its range of refreshing flavors. So, if you are looking for a convenient and delicious RTD option, give Breezer a try!