As an expert sommelier and brewer, I have closely followed the developments in the whiskey industry, including the production methods of Bulleit Bourbon. It is true that Bulleit Bourbon was initially sourced from other distilleries, but there have been significant changes in recent years. Bulleit Bourbon is no longer entirely sourced, as the brand has now established its own distillery.
The sourcing of whiskey is not an uncommon practice in the industry, especially for newer brands or those looking to meet the growing demand for their products. Sourcing involves purchasing whiskey from other distilleries and then bottling and branding it under their own label. This allows brands to enter the market without the need for large-scale production facilities or the time required for aging their own whiskey.
However, sourcing has been a topic of debate among whiskey enthusiasts, as it can sometimes lead consumers to believe that the brand is producing their own whiskey when they are not. Transparency is important in the whiskey industry, and many consumers value brands that are upfront about their sourcing practices.
In the case of Bulleit Bourbon, the brand has made significant strides towards becoming a fully self-sustained distillery. In 2014, Bulleit opened its own distillery in Shelbyville, Kentucky, allowing them to begin producing their own bourbon. This move was met with excitement from whiskey enthusiasts, as it signified a commitment to craftsmanship and the ability to control the entire production process.
The opening of the distillery has allowed Bulleit Bourbon to have more control over the flavor profile and quality of their whiskey. They are now able to select their own grains, distill the spirit, and age it on-site, ensuring a consistent and unique product that reflects their vision and expertise. This level of control over production is highly valued by whiskey connoisseurs, as it allows for a more authentic and genuine experience.
It's important to note that while Bulleit Bourbon now produces its own whiskey, they may still occasionally source some whiskey to supplement their production. This is not uncommon in the industry, as it can take several years for a new distillery to fully mature their own stocks. However, the majority of Bulleit Bourbon is now produced in-house, showcasing their commitment to becoming a self-sustained distillery.
In my personal experience, I have had the opportunity to taste both sourced and self-produced Bulleit Bourbon. While the sourced versions were still enjoyable, I found that the self-produced whiskey had a more distinct and refined character. The flavors seemed more integrated and balanced, showcasing the expertise of Bulleit's own distillers.
Bulleit Bourbon has transitioned from being entirely sourced to producing their own whiskey at their own distillery. This move has allowed them to have more control over the production process and create a unique flavor profile that reflects their vision and expertise. While they may still source some whiskey to supplement their production, the majority of Bulleit Bourbon is now produced in-house. This shift towards self-production has been well-received by whiskey enthusiasts, who appreciate the transparency and craftsmanship of the brand.